Ice and snow equipment takes advantage of the trend (towards the Winter Olympics and revitalizes the ice and snow economy)
Compiled by our reporter Yang Xiaoyu and intern Yu Peiwen
Layout design: Zhang Danfeng
Core reading
"Bringing 300 million people to participate in ice and snow sports" is advancing in depth, and China's ice and snow industry is ushering in unprecedented development opportunities.
Taking the Beijing Winter Olympics as an opportunity, my country's ice and snow equipment industry is struggling to overcome technical difficulties. Products have grown from nothing, brands have grown from good ones, and improved from quantity to quality, which is ushering in a leap-forward development.
Qiu Feng, a snowboard enthusiast, has changed his snowboard 4 times in 5 years.
After starting to use affordable products, after the technical level improved, the snowboard was also upgraded.
"In the past, more of them were buying second-hand imported boards." Now that domestic brands break into the mid-to-high-end snowboard market, Qiu Feng has more choices.
A snowboard at the feet of ski enthusiasts reflects the rise of my country's ice and snow equipment industry.
my country's ice and snow sports started late, with a weak family base, and there was once a gap in manufacturing technology and R&D capabilities.
The successful bid for the Winter Olympics brought a strong wind to the local products and brands in the ice and snow field.
In just a few years, a number of high-tech Winter Olympic venues have emerged. The first domestic snow-blower and snow-wax vehicles have been launched. Domestic snow-making machines, smart ski machines, and ropeways have been used in major ski resorts. ... Taking the Beijing Winter Olympics as an opportunity, my country's ice and snow equipment industry is struggling to overcome technical difficulties. Products are developed from scratch, brands are developed from good to good, and improved from quantity to quality, which is ushering in a leap-forward development.
The product is made from scratch——
The ice and snow equipment industry has entered the fast lane, and the localization rate and market share have continued to increase
In the Chongli Wanlong Ski Resort in Zhangjiakou, Hebei, a snow truck climbed over the ridge. After a while, the ski trail was trimmed evenly.
This is the first domestically-made snow blower, the SG400 snow blower developed by Hebei Xuangong Machinery Development Co., Ltd. (hereinafter referred to as Hebei Xuangong).
The snow pump is 8.3 meters long, 2.9 meters high, and the maximum width of the front shovel is 5.4 meters.
Regardless of the size of the body, the climbing ability is very strong. It can climb 45 degrees steep slopes like a flat ground without traction, and it is particularly "freeze resistant". It can work normally from 15 degrees Celsius to minus 40 degrees Celsius. It is also very "smart". The control system The domestic snow parameters can be stored inside to quickly respond to various snow conditions at any time.
It is understood that the current world snowmobile market is almost occupied by two companies in Germany and Italy.
Hebei Xuangong seized the opportunity of preparing for the Winter Olympics and carried out independent innovation with its rich experience in the development and manufacturing of tracked vehicles.
"The SG400 snowblower is the first batch of high-end high-horsepower snowblowers in my country, filling the domestic gap in this field. It has independent intellectual property rights in key core technologies such as chassis suspension, electronic control system and hydraulic transmission." Hebei Xuangong Ice and Snow Business Said Wen Xiaoxuan, deputy minister of the department and chief designer of SG400 snow blower.
At the cross-country ski resort in Wenquan County, Xinjiang, a snow wax car independently developed by a number of enterprises in Shandong joined with the national training team of snow events trained here.
This is my country's first domestically-made snow wax car. On the snowboard waxing platform with ventilation device, six waxers are busy. For more than an hour, the newly waxed snowboards are delivered to the athletes' feet.
In the past, Chinese ski teams used to set up waxing tables on the side of the stadium or in temporary tents to compete.
Now with the snow wax car, not only waxing is fast and good, but also provides various services such as warm-up of athletes and live events.
According to An Zetao, the head of the snow wax car, the development of this car integrates solar photovoltaic power generation, energy storage, 5G industrial interconnection, big data, and artificial intelligence. 66 patents have been declared during the development and design process.
The first domestic initiative, leading technology, and completely made in China-the snow rollers and snow wax vehicles with the Chinese label have become the epitome of my country's ice and snow equipment industry's efforts to break the "import dependence".
The "Opinions on Vigorously Developing Ice and Snow Sports with the Opportunity of the 2022 Beijing Winter Olympics" proposes to innovate and develop the ice and snow equipment manufacturing industry and formulate an action plan for the development of the ice and snow equipment industry.
Driven by a series of measures, local companies have stepped up research and development efforts, and the localization rate and market share have continued to increase.
On the whole, although it is still in the initial stage of development, as blank projects are unlocked, the ice and snow equipment industry has already sounded the "ice-breaking" clarion call.
Brand from existence to excellence——
In the future, it is necessary to strengthen original technology and core technology to create an internationally competitive enterprise and brand
"Since this year, we have successively received orders from Ukraine, Russia, the Netherlands, Germany and other countries. This means that after undergoing corporate transformation and reform, Chinese ice skates have re-entered the overseas market after a lapse of 10 years. This can be said to be an important breakthrough. ." said Ju Peihong, general manager of Qiqihar Black Dragon International Ice and Snow Equipment Co., Ltd.
The black dragon skate brand was founded in the 1950s and 1960s, representing the highest level of design and manufacturing of Chinese skate shoes at that time, and has been exported to more than 20 countries and regions in Europe and the United States.
In the 21st century, the original products did not keep up, and the operation fell into a trough.
The turning point came in 2015. With the successful bid for the Winter Olympics, the Black Dragon Skate has undergone acquisition and reorganization, ushering in an opportunity to reshape the brand.
It is Ju Peihong's main job to expand the brand recognition and influence of the Black Dragon Skate.
“Since 2015, the average annual sales volume of skate shoes has increased by about 30%. Domestic demand has increased significantly, and sales channels in overseas markets are recovering. In addition, our business has also expanded to indoor ice rink construction and snowboard production. Aspect." Ju Peihong said.
At present, Black Dragon Skate and domestic universities have jointly developed a new generation of skate shoes. "We are applying for intellectual property rights in terms of structure and materials. We believe that more athletes can wear Chinese brands to participate in international competitions in the future."
Taking advantage of the opportunity of preparing for the Winter Olympics, we will realize the transformation and upgrading of the manufacturing of ice and snow equipment and make the products from good to good. It is not just the Black Dragon Skate.
In recent years, the number of domestic ski resorts has increased sharply. Compared with imported snow generators with an average of more than 200,000 yuan per unit, domestic snow generators are cheaper and easier to maintain. They are especially favored by small ski resorts.
Today's domestic snowmaking machines have greatly improved in terms of snowmaking quantity and quality, and are expected to be comparable to imported snowmaking machines in the future.
In the future, my country's ice and snow equipment industry will also strengthen original technologies and core technologies, not limited to independent research and development and imitation of low-end equipment, and build enterprises and brands with international competitiveness.
The good news is that changes are taking place.
The Ministry of Industry and Information Technology recently announced the preparation plan for the standardization work group of the ice and snow equipment industry, proposing: according to the classification of ice and snow equipment, to create a leader in equipment manufacturing in each category; to introduce foreign advanced manufacturing technology and domestic research and development to continue to improve high-end supporting parts Self-made rate; build a standardization system for the ice and snow equipment industry, and lead manufacturing enterprises on the fast track of development; build a national-level ice and snow equipment inspection and testing center to serve the ice and snow equipment industry.
Improve from quantity to quality——
We must leverage on the preparations for the Winter Olympics to break through the limitations, but also aim at the post-Winter Olympics era and seek sustainable development
China's ice and snow sports are ushering in unprecedented opportunities for development. "Bringing 300 million people to participate in ice and snow sports" is advancing in depth, and the ice and snow equipment industry is undoubtedly on this fast-moving train.
9 departments including the Ministry of Industry and Information Technology, the Ministry of Education, and the State Sports General Administration jointly issued the "Ice and Snow Equipment Industry Development Action Plan (2019-2022)", which proposed that "by 2022, the annual sales revenue of the ice and snow equipment industry will exceed 20 billion yuan. , The average annual growth rate is more than 20%."
The accumulation of quantity is a clear indicator of the vigorous development of the ice and snow equipment industry.
The "White Paper on China's Ski Industry (2019 Annual Report)" shows that the number of new domestic snowmaking machines in domestic ski resorts has increased from 50 in 2015 to 467 in 2019. At the same time, the number of The gap has dropped from an initial difference of 600 units to 215 units in 2019.
According to industry insiders, the consumer demand for ice and snow continues to rise rapidly, and enterprises increase investment in the ice and snow equipment market, which is bound to drive the blowout development of ice and snow equipment manufacturing.
The improvement in quality stems from the successive introduction of ice and snow support policies in various regions, and the continuous optimization of the industrial development environment.
Zhangjiakou, Hebei, plans to build two large-scale ice and snow equipment R&D and manufacturing clusters in the High-tech Zone Ice and Snow Sports Equipment Industrial Park and Xuanhua Ice and Snow Industrial Park. An industrial base of ice and snow equipment integrating detection, circulation and storage.
"Close to the ski resort is close to the market" is an important reason why many companies choose to settle in the industrial park.
According to the data released by Zhangjiakou City, as of the beginning of 2021, the city has signed a total of 81 ice and snow industry projects, 69 completed projects, with a total investment of 33.434 billion yuan, 31 projects in operation and an output value of 2.404 billion yuan.
Opportunities and challenges coexist, which is a topic facing every ice and snow manufacturing practitioner.
The relevant person in charge of the Ministry of Industry and Information Technology stated that the current stage of my country's ice and snow equipment industry is facing problems such as difficulty in research and development, insufficient supply capacity, insufficient variety, and incomplete standard system.
But on the other hand, as one of the ice and snow markets with the most consumption potential in Asia and the world in the future, local ice and snow equipment manufacturers can dig deeper into the market, find gaps, and achieve differentiated competition with products that are more in line with the needs of the Chinese market.
From quantitative change to qualitative change, we must not only leverage on the preparation of the Winter Olympics to break through the limitations, but also aim at the post-Winter Olympics era and seek sustainable development.
Develop a batch of high-quality mass ice and snow equipment, cultivate a batch of internationally influential companies and well-known brands, create a number of characteristic industrial parks, and initially form an ice and snow equipment industry system with a foundation for high-quality development—in 2022, Become a new starting point for the high-quality development of my country's ice and snow equipment industry.
Our reporter Fan Jiayuan Jifang