The 18-year-old British became a sensational winner of the US Open in September, and it had an impact.
Before the grand slam tournament, she had 400,000 followers on Instagram, now she has 2.1 million.
And with the success on the tennis court, among other things, more magazines want her to decorate their covers.
After the title, there was a draw directly in Indian Wells, and in the Transylvania Open in Cluj-Napoca, she could not keep her seeding and went to the quarterfinals.
- I have been very clear to everyone in my team that I will not cancel a single training session for any commitment off the track, says Emma Raducanu.
But Eddie Jones, the national team captain of England's rugby team, thinks her focus has been misdirected.
Because when he would warn 22-year-old rugby national team player Marcus Smith to be distracted, he took Raducanu as an example.
- The essential for young players are distractions.
It could be the exposure they get in the media, the tributes and the sawing, agents who see you as a shooting star.
There is a reason why the girl who won the US Open has not played so well since.
Where have you seen her?
On the front page of Vogue, on the front page of Harper's Bazaar.
There are lots of distractions that make you not have your feet on the ground, says Eddie Jones.
"Sexist nonsense"
The league captain's statements are sawn.
"Eddie Jones' comment about Emma Raducanu is uninformed, irresponsible and s," writes the BBC's David Law.
Raducanu is currently playing the WTA tournament in Linz, Austria.
She is in the round of 16, just like Rebecca Peterson.
There she will meet the 106th ranked Chinese Xinyu Wang, while the Swede will face Jaqueline Cristian, Romania.