The Spanish channel Cuatro decided to broadcast the Classic OM-PSG in clear and live, Sunday evening, with in particular the former striker Fernando Morientes in the comments.
Cuatro was encouraged by the audiences of Telecinco (another channel of the Mediaset group) for the Reims-PSG meeting, which has become the most watched football match of a foreign championship in the history of Spanish television with 2.2 million average viewers, and peaks at 6.7 million, according to Mediaset.
"Obviously, the interest in Spain is higher than before, as the figures of Messi's first match against Reims proved," notes AFP a communication manager for the Kosmos group, led by Gerard Piqué, who owns the marketing rights for Ligue 1 in Spain. “There should be at least as many people (Sunday) as for this match. The Spanish public consumes French football because it consumes its stars. "
More broadly, the LFP hopes that the presence of Lionel Messi will increase "significantly the scope of the international championship" this season. It is an axis of progression for Ligue 1, which has made development abroad one of its salvation plans: for the time being, its international TV rights are limited to around 80 million. euros per year until 2024, far from the 1.5 billion euros of the English Premier League, the championship which generates the most money, or even of the 139 million euros of the Italian Serie A (excluding States United and Middle East).
Last year, for Marseille's 1-0 victory at the Parc des Princes on September 13, 2020, nearly 5 million viewers followed the match internationally.
Messi's first match with PSG in Reims on August 29 (2-0) shattered the Ligue 1 audience record abroad with more than 14 million viewers, according to the LFP.
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