On February 4, 2021, at the first anniversary of the countdown to the Beijing Winter Olympics, the exterior design of the torch for the Beijing 2022 Winter Olympics and Paralympics was officially released.
On October 20th, as the 100-day countdown to the Beijing Winter Olympics is approaching, carrying the enthusiastic expectations of 1.4 billion Chinese people for the Winter Olympics, the Olympic tinder was once again successfully collected from the Olympia Mountain in Greece and transported to Beijing. The Beijing Winter Olympics torch It will be ignited and passed on inside and outside the Great Wall, and the Olympic spirit will once again be passed on and carried forward in the land of China.
Beijing Winter Olympics Torch Relay Landscape Torch Logo, Tinder Stand, Ceremony Tinder Stand, and Torchbearer Costume were presented to the domestic public for the first time. These important image elements are all based on a ribbon symbolizing Olympic fire and passion as the core of the visual design. And through each other with a unified visual language, forming an endless landscape of the Olympic torch relay.
Come and listen to the expert interpretation!
(Chen Hang produced Zhou Jing's video source, Beijing Winter Olympics Organizing Committee)
Editor in charge: [Lu Yan]