China News Service, Beijing, September 22 (Reporter Chen Hang) On September 22, at the opening ceremony of the 2021 Beijing International Design Week in Beijing Future Design Park, Tongzhou District, posters of the Beijing 2022 Winter Olympics and Paralympics release.
Olympic posters are an important visual cultural content of the Beijing Winter Olympics. It is an important means to demonstrate cultural confidence, create a Winter Olympic atmosphere, promote ice and snow sports, and promote national fitness.
The Beijing Winter Olympics posters include official posters and promotional posters. The official posters were designed and completed by the Winter Olympics organization in July 2020. There are six in three groups.
It is understood that in order to further enhance public participation in the Beijing Winter Olympics and enrich the various artistic styles of the Winter Olympics posters, the Beijing Winter Olympics Organizing Committee released Beijing to the public on September 21 last year at the 2020 Beijing International Design Week. Call for posters for the Winter Olympics.
Through online and offline, a wide range of publicity poster design proposals were collected, and more than 100 design agencies, media from all walks of life, and teachers and students of national art and design colleges were actively responded. A total of 1565 sets (pieces) of works were collected, including works of minors. 137 pieces.
After multiple rounds of selection, 20 sets (pieces) of excellent works were selected from the 50 sets (pieces) of shortlisted works. After in-depth revision and re-checking, 11 sets (pieces) of excellent design works were finally determined to be the Beijing 2022 Winter Olympics and Winter Games. Poster for the Paralympic Games.
Chen Ning, director of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, said that these 11 sets of works take sports as the theme and culture as the content, incorporating elements of the Winter Olympics, Chinese culture, urban style, ice and snow sports and other design elements.
It has both the display of the Olympic spirit and the exaggeration of the atmosphere of the competition; both the love of ice and snow sports, and the heart of welcoming guests and friends from all directions; both the embodiment of traditional Chinese culture and the appearance of the host city.
The propaganda poster embodies the unity of the Chinese cultural heritage and the Olympic spirit, presents the appearance of the Winter Olympics and the national sports style, and shows the youthful vigor and enthusiasm of participating in ice and snow sports.
These high-quality and distinctive posters will further promote the Winter Olympics culture, ice and snow culture, enrich the spread of the Beijing Winter Olympics brand image, and create a warm urban Winter Olympics atmosphere.
After the Tokyo Olympics ended, the Olympics entered Beijing time.
The Beijing Winter Olympics continues to heat up.
On September 17, the Beijing Winter Olympics Organizing Committee released the slogan "Together to the Future" for the Beijing Winter Olympics and Paralympics.
According to reports, by the end of the Beijing Paralympic Games in March 2022, the Beijing Winter Olympics Organizing Committee will hold a series of rich and colorful Olympic-themed cultural activities.