[Live Voice] Now, I announce that the posters for the Beijing 2022 Winter Olympics and Paralympics will be released!

Please look at the big screen.

　　[Explanation] On September 22, at the opening ceremony of Beijing International Design Week 2021 held in Beijing Future Design Park, Tongzhou District, Beijing, the Beijing 2022 Winter Olympics and Paralympics posters were released.

　　[Explanation] The Beijing Winter Olympics posters include official posters and promotional posters. The official posters were designed and completed by the Beijing Winter Olympics Organizing Committee in July 2020. There are six in three groups.

There are 11 sets (pieces) of promotional posters released this time.

In order to further enhance the public participation of the Beijing Winter Olympics and enrich the various artistic styles of the Winter Olympics posters, the Beijing Winter Olympics Organizing Committee issued the public announcement of the Beijing Winter Olympics poster solicitation in 2020.

Through online and offline, a total of 1565 sets (pieces) of works were collected. After multiple rounds of selection, 11 sets (pieces) of outstanding design works were finally determined as posters for the Beijing 2022 Winter Olympics and Paralympics.

　　[Concurrent] Thousands of designers

　　In fact, the original source of this work was that we watched the release of the Winter Olympics logo, and felt that the logo of the Winter Olympics was made very modern. For the entire Olympics, we wanted to find a connection between the poster and its logo, and at the same time, there would be a little bit. The difference is mainly to reflect a state of the unity of man and nature through the poster.

　　[Concurrent] Designer Yan Dong

　　Because Beijing is also a thousand-year-old capital, it has its own traditional cultural heritage, and there is actually a conflict between Eastern and Western cultures in the Winter Olympics, so I incorporated some oriental traditional aesthetics into my design, and then I hope to use China. This kind of more ethereal and white space reflects the traditional Chinese aesthetic appeal.

　　[Concurrent] Designer Liu Dian

　　The entire poster design actually uses some relatively retro elements to express a vision and yearning for the future with a nostalgic mentality. It also conveys that the Olympic spirit is permanent, eternal, and then a positive one. Spirit.

　　[Commentary] The relevant person in charge said that the 11 sets of works selected this time embodies the unity of Chinese cultural heritage and Olympic spirit, presenting the appearance of the Winter Olympics and the style of national sports, showing the vigorous vitality of the young generation and participation in ice and snow sports Passion.

These posters will further promote the Winter Olympics culture, ice and snow culture, enrich the spread of the brand image of the Beijing Winter Olympics, and create a warm urban Winter Olympics atmosphere.

　　[Concurrent] Jiang Xiaoyu, Vice President of Beijing Olympic City Development Promotion Association and Chairman of Poster Review Committee

　　As you can see in this poster, it has Winter Olympics elements, Chinese culture, and urban features, right?

And our passionate athletes and people.

So it conveyed a very clear message and a clear theme through these, that is, the Beijing Winter Olympics is ready, and we are about to present a simple, safe and exciting Winter Olympics to the world.

According to this concept, we will make the Beijing Winter Olympics exciting, extraordinary and outstanding. Welcome everyone.

　　Shan Lu, Chen Hang and Zhang Xinglong report from Beijing

Editor in charge: [Li Yuxin]