As soon as the news spread that Argentine football star Lionel Messi had signed a contract with Paris Saint-Germain, the shirts bearing his name began to run out from the shops, and millions flocked to the French club's accounts on social media to follow everything new, and suddenly television rights became a profitable deal, has a


train money began with the arrival of

Messi to Paris.

Paris Saint-Germain president Nasser Al-Khelaifi told reporters today, Wednesday, that people will be stunned by the revenues that the 34-year-old, who has won the Golden Ball for the best player in the world six times, will bring, after joining the club on a free transfer.

In the main Paris Saint-Germain store in central Paris, a fan was happy and satisfied after he paid 165 euros to buy Messi's shirt as soon as the player signed his contract with the French club, and the fan had queued for two hours to buy the shirt.

"I just had to come and buy it," said 18-year-old Jonathan Pouillet, the fan. "It will make Paris Saint-Germain a lot of money and bring a lot of fun and joy to the fans. Everyone will find what they need inside and everyone will be happy."

Sports marketing expert Vincent Schudel said that among the winners is definitely Amazon, which last June won the rights to broadcast 80% of French Ligue 1 matches at a fraction of the original price after the withdrawal of its partner Mediapro.

"Amazon... really got a Christmas present early in June and now they've won the lottery. Broadcasting a lot of games for little money and having (Messi)... it's all a big win," Schudel added.

"The second winner is Paris Saint-Germain, which will consolidate its position among the biggest clubs in the world," he added.

But Schudel predicted that the actual financial impact - for which the club did not provide an estimate - would be less than it was when Brazilian striker Neymar joined Paris Saint-Germain from Barcelona also in 2017.

"This is simply because Neymar arrived shortly before the sponsorship and shirt deals were renegotiated, when they are now closed until 2032," he explained.

Amazon and Nike, which struck a tool deal with Paris Saint-Germain, did not respond to requests for comment, and the French club remained silent about Messi's salary.

Social media frenzy

However, the numbers surfaced on social media as soon as there were rumors that Messi might move to the French club.

An estimate by the media company Front Office Sports showed an increase of 4.5 million followers on Instagram alone over the past 24 hours.

In previous comments, Barcelona president Joan Laporta attributed nearly a third of the club's income to Messi, and consultants to Brand Finance, the world's leading brand evaluator, estimated that Messi's departure would reduce Barcelona's commercial value by 11%.

Sports marketing expert Schudel said that Messi's arrival could boost Paris Saint-Germain's value by 10-20%.

With Messi joining Paris Saint-Germain, some fans have also moved from encouraging Barcelona to supporting the French club. The 18-year-old, Adel Ramirez, said, "I am a huge fan of Barcelona and Messi and I will follow him wherever he goes."

Although he was not a fan of Paris Saint-Germain, he said, "I will definitely cheer for them now that Messi is here."