How did the unusual Olympic sponsor company move in the corona wreck?

The top sponsor company interviewed the unusual Tokyo Olympics, which was held without spectators, and talked about the difficulty of responding to the spread of the new coronavirus infection.

The interviewee was Mr. Takaoka Honshu, chairman of the bedding maker "Airweave".

At the Tokyo Olympics, as the infection of the new coronavirus spread rapidly, there were cases where sponsor companies withdrew from attending the opening ceremony of the management team or postponed the domestic broadcast of TV commercials related to the Games.

Airweave replied that among the nearly 80 sponsor companies interviewed by NHK, the top executives will be the only ones to attend the opening ceremony.

Chairman Takaoka, who also attended the closing ceremony, said on the 8th, "Since society is in a very difficult situation, I think that all sponsors have refrained from doing spectacular publicity activities. The Olympic Games in the special environment of Corona. I think that there are various positions depending on the company, "he explained, and explained the reason for attending," I wanted to express my gratitude to athletes and people from overseas. "

The postponement of the tournament forced the company to extend the storage period in the 9000-bed warehouse provided to the Olympic Village by one year, and it was the hardest part of the frequent changes in the holding policy.

On top of that, regarding the relationship between the Olympics and sponsors, "Big sporting events cost money, so it will not be possible without sponsor funding. However, excessive commercialization is not good, and it must be said that athletes are the center." Said.

Regarding the bed in the Olympic Village provided by the company, after the video of nine athletes jumping on the bed and breaking it spread on SNS and criticized, the company sent a tweet that did not consider it a problem and became a hot topic.

This comment was thought by a public relations officer, and Chairman Takaoka said, "I was honest that I was glad I wasn't injured. I'm glad that no one has done the same thing since then." Was there.