WhatsApp pays Lionel Messi for a video watched by 17 million (video)
The echoes of Argentine star Lionel Messi crowning his first title with his country after beating Brazil in the last Copa America, and this time through a famous video, Messi scored it immediately after winning 1-0 against Brazil in the final, and sat in the center of the Marcana stadium. Famous for the Brazilian city of Rio de Janeiro, where he spoke to his wife and children, and celebrated with them the title in his own way, expressing his joy and highlighting the gold medal.
And the Spanish newspaper “Marca” says that the video that Lionel Messi shared through the famous “WhatsApp” application, and also through his account on “Instagram” a few days ago, achieved record views of about 17.6 million (until today), and it turned out to be a paid video for Lionel Messi by WhatsApp, and it comes within the framework of a marketing partnership between Messi and the global company that runs the global application.
It is not known exactly how much money Messi received from “WhatsApp”, but it is certain that he gets about a million dollars for each post on “Instagram”, while the amount is expected to be very large, as it comes within the framework of a marketing agreement.
Some of Messi's fans were divided between supporters and opponents, to exploit historical and family moments in commercial matters, while others saw the player's right to use his name, which is one of the famous "international brands" in the world of football, and among the famous "social media".
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