The new Eredivisie season starts on Friday 13 August with a match between PhD student Go Ahead Eagles and sc Heerenveen, according to the schedule released by the KNVB on Wednesday.

PSV plays against AZ and Feyenoord early in the season.

A day after the season opener between Go Ahead and Heerenveen, champion Ajax plays at home against NEC, PSV visits Heracles Almelo and AZ awaits an away match against RKC Waalwijk.

On Sunday, Feyenoord will play against Willem II.

In that first round, the KNVB consciously opted for the Willem II-Feyenoord and FC Utrecht-Sparta Rotterdam posters.

These matches were also on the program 65 years ago in the first Eredivisie round ever, even though FC Utrecht was still called DOS at the time.

In the fourth round of the schedule (pdf), in mid-September, AZ-PSV is the first top player of the Eredivisie season.

A week later, PSV will play against Feyenoord in Eindhoven.

The first top match is planned for Ajax in the tenth round, when PSV comes to the Johan Cruijff ArenA.

The first Classic is on December 19: Ajax will then visit Feyenoord.

In the Kitchen Champion Division, relegated ADO Den Haag and VVV-Venlo start with a home match against Jong Ajax and NAC Breda respectively, and the also relegated FC Emmen plays against Telstar.