Data map: The football field lawn of the Xiong'an campus of Zhongguancun No. 3 Primary School in Haidian District, Beijing has been renovated.
Photo by Song Mintao, China News Agency reporter
China News Service Client Beijing, May 28. According to the website of the Chinese Football Association, the General Administration of Sports has issued guidelines on the construction of key cities for national football development.
The opinion pointed out that by 2035, football will become a landmark cause for my country to become a sports power.
The opinion puts forward that by 2025, 16-18 key cities for football development will be built across the country.
These key cities for football development need to meet the requirements of having two or more men's and women's professional football clubs, the city's youth football population accounts for 50% of the total number of students in school, and the number of football fields per 10,000 people reaches more than one.
In the process of football becoming an iconic cause of building a strong sports nation in our country, key cities must be in the forefront of the country and take the lead in realizing the all-round development of football.
Football has become a sport commonly participated by the people in the city. Excellent football talents have emerged in large numbers and the whole society has formed a healthy and progressive football culture.
Data map: The second round of the second stage of the 2022 Qatar World Cup Asian qualifier (ie the top 40) A group kicked off in Bacolod, Philippines. The Chinese men's football team played away against the Philippines and drew 0:0.
The picture shows Chinese fans in the Philippines cheering on the scene.
Photo by Liang Yu from China News Agency
In its opinion, the State Sports General Administration also requires a sound club youth training system. By 2023, the Chinese Super League club will have a 9-level elite echelon, and the Chinese Premier club will have a 7-level elite echelon.
In addition, the opinions also propose to optimize the shareholding structure of football clubs and build a diversified investment model involving state-owned enterprises, private enterprises, social organizations, and individuals.
Pilot exploration of various forms of equity diversification models such as club membership and fund investment.
(Finish)
The full text of the opinion is as follows:
Sports administrative departments of all provinces, autonomous regions, municipalities directly under the Central Government, cities under separate state planning, and Xinjiang Production and Construction Corps:
In order to thoroughly implement the decisions and deployments of the Party Central Committee and the State Council on the reform and development of football, further promote the implementation of the "China Football Reform and Development Overall Plan", and seek in-depth implementation of the football special plan in the "14th Five-Year" sports development plan, the General Administration of Sports, the Chinese Football Association Decided to jointly carry out the construction of "National Football Development Key Cities", select a group of cities with good football foundation, good development conditions and high work enthusiasm, strengthen support and guidance, summarize and promote typical experiences of football reform and development, and explore the development path of football with Chinese characteristics To promote the overall improvement of the level of football in our country, the following opinions are hereby put forward.
1. General requirements
(1) Guiding ideology
Guided by Xi Jinping’s Thought on Socialism with Chinese Characteristics for a New Era, fully implement the spirit of the 19th National Congress of the Communist Party of China and the 2nd, 3rd, 4th, and 5th Plenary Sessions of the 19th National Congress of the Communist Party of China, thoroughly study and implement the spirit of General Secretary Xi Jinping’s series of important speeches, and further deepen football Reform, adhere to the core of expanding the size of the football population and improving the quality of talents, promote the popularization and improvement of football, and gradually establish a football operation mechanism with a solid foundation, a sound system, a strong guarantee, and a strong atmosphere, and build a model city for the reform and development of football in China. , To form a demonstration effect, to blaze a path of football development that conforms to the law of world football development and to adapt to China’s national conditions, and contributes to the revitalization of China’s football industry and the realization of the goal of becoming a sports power and a healthy China by 2035.
(2) Basic principles
——Government guidance and social participation.
Strengthen the government's basic guarantee, and give full play to the government's role in planning guidance, policy guarantee, site construction, resource integration, and market supervision.
Improve the market mechanism, integrate social resources, stimulate market vitality, and extensively mobilize the enthusiasm and creativity of social forces to participate in the reform and development of football.
——Adjust measures to local conditions and highlight characteristics.
Proceeding from the actual development of local football, learn from the advanced experience at home and abroad, emancipate the mind, boldly explore new paths for football reform and development, encourage diversified and differentiated development, form a distinctive football development model, and fully realize the social value and function of football .
——People-oriented and sustainable development.
Combine the development of football with the promotion of national fitness, clarify the development goals, strengthen the top-level design, lay a solid foundation for football development, cultivate a positive football culture, continue to work hard, and work for a long time, realize the popularization and improvement of football, and promote national fitness , To enhance the people's physique, promote the all-round development of people and the progress of social civilization.
(3) Overall goal
The construction of key cities for national football development must insist on focusing on key points, building platforms, and seeking breakthroughs, and implement the "three-step" strategy with a five-year cycle.
Short-term goals (2021-2025): During the "14th Five-Year Plan" period, 16-18 national governments will be built with high attention, good football background, smooth management system and mechanism, complete training and competition system, solid foundation for football development, and strong football culture atmosphere. Key cities.
By 2025, the professional league organization and competition level of key cities will reach the first-class level in the country, with two or more male and female professional football clubs; youth football is widely popular, and the city’s youth football population accounts for 50% of the total number of students in school. %, the construction of a national youth training center and a batch of municipal and district (county) youth training centers has been completed; the number and utilization of football venues have been greatly improved, and the number of football venues per 10,000 people has reached more than 1; social football The foundation for development has been continuously consolidated, grassroots football organizations have developed vigorously, and football activities have been widely carried out, forming a good atmosphere for the whole society to care about and support football development.
The basic indicators of the city’s football development rank among the top in the country.
Mid-term goals (2026-2030): The development of football in key cities has achieved initial results, the football management system is more complete, the football infrastructure is more perfect, and the scale of professional football, youth football, and social football is comprehensively improved.
The number of people participating in football in the city has increased significantly; professional league organizations and competition levels have reached the top in Asia; the youth football population has increased significantly, training levels and competitive performance have been significantly improved, and more outstanding athletes have been continuously sent to the national team to become the cradle of national football talents.
Long-term goals (2031-2035): After three "five-year plans" for the development of football, by 2035, football will become a landmark cause for my country to become a sports power.
Key cities should be in the forefront of the country and take the lead in realizing the all-round development of football.
Football has become a sport commonly participated by the people in the city. Excellent football talents have emerged in large numbers and the whole society has formed a healthy and progressive football culture.
2. Main tasks
(1) Deepen the reform of football management system
1. Scientifically construct a football management system with Chinese characteristics.
Build a management framework with the government's overall planning, division of labor and responsibility, and extensive social participation.
The municipal government will take the lead to establish a joint meeting system for football reform and development. According to the requirements of the “Overall Plan”, the local football reform and development plan will be introduced, combined with local conditions, to study and formulate a football development plan during the “14th Five-Year Plan” period and incorporate it into the city’s economic and social development. The 14th Five-Year Plan.
2. Adjust and form local football associations.
According to local reality, actively create conditions to promote the establishment of a modern corporate governance structure and operating mechanism of the local football association.
Introduce support policies, and provide necessary conditions for the Football Association to perform its functions by allocating strong resources and purchasing services from the government.
The Municipal Football Association has autonomy in the establishment of internal institutions, the formulation of work plans, financial and salary management, personnel management, and international professional exchanges.
The football associations at the city and district (county) levels must have facilities for office and business activities, a full-time secretary-general and full-time staff, and a basic source of funding for the work, set up necessary functional departments, and speed up the improvement of the organization and management system and business The development system has become the leader of the reform and development of local football and a model for the whole country.
3. Improve the internal management mechanism.
Improve the internal governance structure, power operation procedures and working rules of the Municipal Football Association, do a good job in general elections in accordance with the charter, establish a membership assembly, executive committee, and special committee meeting system, and form a scientific, democratic, and legal decision-making mechanism.
Establish special committees for competition, technology, youth, women, journalism, etc., to better play the role of professionals and social figures.
Strengthen the association's own construction and industry self-discipline, enhance service awareness, improve social supervision, prevent and solve problems in the local football field, and comprehensively improve industry governance capabilities.
4. Improve the management system of the association.
Improve the membership structure of the Municipal Football Association, formulate clear membership admission criteria, expand the number of members, and reflect the geographical coverage and industry versatility.
City, district (county) and other levels of football associations should strengthen the guidance and management of non-governmental football organizations, encourage schools, enterprises and institutions, streets (townships), communities (village), etc. to establish various grassroots football social organizations, and develop around the masses. Football events.
By 2025, achieve full coverage of the district and county football associations, and form an association management system that covers the whole city, is well-organized, has efficient management, has strong collaboration, and meets the needs of modern football management and operation.
5. Strengthen the leadership of the party.
Improve the organization of the party's football associations at all levels, strengthen the association's ideological and political work and style construction, party style and clean government construction, and daily management.
(2) Improving the development level of professional football
6. Strengthen policy support for professional football.
Various methods such as government purchases of services, subsidies, subsidies and subsidies will be adopted to further improve the public finance investment mechanism for clubs.
Optimize the club’s development environment, increase support in fiscal and taxation, land, venues, financing, publicity, and talent training, and encourage more state-owned and private capital to invest in clubs.
7. Optimize the equity structure of the club.
In accordance with the principle of "government supervision, enterprise entities, social participation, and market operation", a diversified investment model involving state-owned enterprises, private enterprises, social organizations, individuals and other investment entities shall be constructed.
Pilot exploration of various forms of equity diversification models such as club membership and fund investment.
Encourage clubs to develop individual members and group members, and accelerate the cultivation of stable fan groups and urban football culture.
Actively create conditions to promote the regionalization of the club, the diversification of equity and the non-enterprise of the name, so that the club can better become a carrier of urban spirit and a business card of urban culture.
8. Improve the quality and efficiency of club operations.
Strengthen the construction of club party organizations, improve the corporate governance structure of clubs, implement a professional manager system, and achieve standardized corporate governance.
Change the business philosophy, deepen the market-oriented management mechanism, strictly implement the financial supervision system, continuously improve the club's operating conditions, achieve the club's revenue and expenditure balance as soon as possible, promote the healthy and stable development of the club, and strive to build a century-old club.
9. Improve the youth training system of professional clubs.
Strengthen the guidance of club youth training, support the construction of club youth training echelon, encourage clubs to cooperate with local youth training centers, campus football, social football youth training institutions, etc., and establish a model that links the local youth training system with professional club echelon training.
Implement the professional league access standards, and each professional club builds at least 7-9 elite echelons.
By 2023, the Chinese Super League club will have a 9-level elite echelon, and the Chinese Premier club will have a 7-level elite echelon.
10. Promote the development of women's professional football.
In response to the characteristics of women's professional football, relevant support policies have been introduced.
Support the establishment of professional women's football teams by Chinese Super League clubs, explore the cooperation model of the government, enterprises, and universities to jointly build women's professional football clubs, improve the share-holding development mechanism of women's football with government support and participation of social forces, strengthen the training of women's football reserve talents, and realize the long-term and healthy development of women's football clubs.
11. Improve the club supervision mechanism.
Implement club localization and industry-wide management, establish and improve a diversified comprehensive supervision system that combines club autonomy, industry self-discipline, government supervision, and social supervision.
Improve club access and exit mechanisms and major event reporting systems, and do a good job of risk early warning, prevention, resolution and disposal.
(3) Improve the football competition system
12. Strengthen the design of the competition system.
Improve the competition structure, expand the scale of competition, increase the types of competitions, establish and improve the city's youth football, social football and other competition systems, and form a football competition pattern with stable competition system, clear hierarchy, orderly connection, covering urban and rural areas, and benefiting all kinds of people in the city.
Innovate the game operation mechanism, encourage and support social forces to organize various forms of football competitions by arranging special funds, government purchases of services, and providing public resources.
13. Strengthen football competition management.
Study and formulate regulations for various football competition activities, and improve various systems such as competition qualification review, disciplinary punishment, arbitration and supervision.
Improve the athlete registration mechanism, and fully carry out the registration of campus football, social football, professional football and professional football players.
Establish the city’s football database to realize the digital management of football talents, football organizations and football matches.
Adhere to fair competition, improve the mechanism for referees to enforce justice, coaches and athletes to observe discipline and abide by the law, establish a blacklist system for violations and disciplines, strictly prevent and severely investigate violations in the football industry, crack down on stadium violence and disturbances in accordance with the law, and establish a good game Wind race discipline.
14. Improve the public service mechanism for football matches.
Strengthen the public service of football matches, improve the service guarantee system of various types of football matches at all levels, formulate service guarantee standards for competition organization, security, medical care, transportation, volunteers, etc., and guide the football management department to strengthen cooperation with the public security, health, transportation and other departments to create Safe and orderly competition environment.
15. Deepen the exchange of events.
Actively host major international competitions such as the World Club Cup, the Asian Cup and the Chinese Football Association series of events.
Encourage outstanding sports teams to actively participate in international competitions and national competitions to enhance exchanges and improve their level.
Strengthen youth football exchanges, and create 1-2 internationally influential or nationally-known youth football brand events by 2025.
(4) Comprehensively promote the development of youth football
16. Accelerate the construction of a scientific and complete system for training elite reserve talents.
Strengthen overall planning, give full play to the leadership of the government, coordinate social resources, and establish a football talent training system featuring campuses, professions, professions, and society.
Deepen the integration of sports and education, promote the coordinated development of men's and women's football, and further increase the integration of the sports system and the education system in terms of policy linkage, personnel exchanges, information sharing, incentives and constraints, and achieve project popularization, talent training, competition organization, registration management, etc. "Integrated design and integrated promotion" promote the comprehensive and coordinated development of youth football popularization and improvement.
Coordinate and serve the needs of national teams and professional clubs at all levels, and enhance the contribution of the city's football to national teams and professional clubs at all levels.
By 2025, many players from the city will be selected to be selected for the national teams of men's and women's football at all levels; by 2035, football reserve talents will continue to emerge, and the city's training will be sent to national teams at all levels of men's and women's football, as well as professional clubs and universities at home and abroad. The number of people ranks among the top in the country.
17. Speed up the popularization and promotion of campus football.
Schools at all levels include football in the physical education content, increase the proportion of football class hours, and increase the construction of schools with football characteristics.
Actively carry out the pilot work of football-characteristic kindergartens, insist on playing games as the basic activity, and cultivate children's interest in football.
Encourage schools at all levels to establish football interest classes, football teams, football associations and football clubs, and support qualified districts, counties and schools to form women's football teams.
Carry out a variety of campus football games, organize campus football cultural festivals and other activities, forming a good situation of student love, parent support, and social concern.
18. Support the professional resources of the Football Association to enter the campus.
The sports and education departments jointly study and formulate relevant policies to encourage schools of all levels and types to support the professional resources of the Football Association to enter the campus through the purchase of services, etc., and entrust all levels of Football Association to undertake campus football teacher training, textbook compilation, curriculum provision, competition training system construction, and athletes Professional matters such as grade recognition.
Improve the part-time campus football teacher system for football professionals such as retired athletes, coaches, and outstanding social football instructors.
19. Encourage social forces to invest in campus football.
Encourage social forces to support the development of campus football by co-building football schools with sports and education departments, organizing high-level sports teams, sending full-time coaches to support teaching, and holding training camps.
20. Establish and improve the elite youth training system.
Adhere to the principle of "government-led, departmental coordination, and social participation", and establish a youth training center at the city and district (county) levels before the end of 2021. The local Football Association will coordinate with high-level professional coaches to discover and train potential football youths Talent.
Strengthen cooperation with football characteristic schools and social forces. Every year, outstanding youth football seedlings are selected to use their spare time to enter the district-level youth training center for systematic training, and the outstanding ones are then selected and sent to the municipal youth training center for elite training with both academic and training. The local "school-district-city" three-level talent training system.
Municipal youth training centers should build elite youth teams based on single age groups, and organize high-level training and competition activities based on local conditions.
Encourage and support qualified regions to select outstanding high-level reserve talents from the whole city and send them to overseas developed regions of football for the training of international outstanding players.
Before the end of 2021, at least the U12-U17 six-level men's and women's football elite echelon will be formed, and will create excellent results in future national youth competitions.
21. Promote the development of social football youth training institutions.
Focus on giving play to the advantages of social forces in terms of manpower, technology, capital, and venues, and continue to expand all levels and types of social football youth training institutions with youth football clubs as the main body.
Strengthen industry guidance and supervision, improve industry standards, carry out qualification certification and evaluation, and form a group of social football brand youth training institutions with industry leading and demonstrative roles.
Encourage the development of social football youth training institutions through government procurement of services, and promote the standardization, professionalization and branding of social football youth training institutions, so that social football youth training institutions will become an important force in promoting the popularization and improvement of youth football.
22. Improve the youth football competition system.
Sports and education departments jointly study, formulate and organize the implementation of youth football leagues at all levels under the "integration of sports and education", break barriers to participation, and establish a unified competition platform that is participated by teams such as football associations, sports schools, schools, professional clubs, and social youth training institutions .
Youth football matches should maintain a stable competition system, with the school year as the competition cycle, forming a four-level league system for elementary school, junior high school, high school, and university.
All regions should build a four-level competition model of class, school, district, and municipal levels to form a new campus football competition activity pattern with "competitions within schools, leagues between schools, and selection at the municipal level".
Before the end of 2021, the city will establish a youth football competition system covering all types of teams, hierarchical levels, and weekend systems.
Starting from 2022, under the framework of the national youth competition system, the six age groups of U12-U17 "Football Cities Youth Cup" competitions have been set up among the key cities of national football development.
23. Unblock the growth channel of youth football talents.
Give full play to the advantages of the integration of sports and education, study and formulate policies such as the evaluation of students with special skills in football, and guarantee for their advancement, explore flexible school status and other systems, establish a "one-stop" talent training system that connects elementary schools, junior high schools, high schools, and universities to solve the problem of football talents entering schools Issues such as file loss.
Unblock the growth channels of outstanding seedlings from campus football, social football to professional football.
(5) Promote the vigorous development of social football
24. Vigorously popularize football.
Accelerate the development of county football, community football and country football.
Encourage government agencies, institutions, sub-districts (townships), communities (villages) and social organizations, industries, enterprises and other social circles to adapt to local conditions, and adopt various forms to form street (township), community (village) football associations, football teams, and amateur football clubs. With regional non-professional football leagues, extensively carry out football activities such as "Entering the community, entering the park, entering the countryside" and holding a variety of mass football matches to achieve the steady growth of amateur football teams, grassroots football organizations and the football population.
By 2025, all the streets and towns in the city will form amateur football teams or football organizations, which will be incorporated into the mass sports organizations at all levels or the Chinese Football Association system to form a good atmosphere for the football project of "sports popularization, normalization of activities, and diversification of events" , Making football an important way of life for urban and rural residents in the city.
25. Improve the social football competition system.
Extensively carry out city football leagues, rural football leagues, corporate leagues, industry leagues, community leagues, children's football matches, children's football parent-child games and other events to increase the coverage of normalized events around the masses and build a social foundation for football culture.
Before the end of 2021, establish a four-level social football league system covering different age groups and annual normalization of "city-district (county)-street (township)-community (village)" and extensive participation in all districts and counties of the city and grassroots teams Social football cup system.
26. Build a social football guidance service system.
Make full use of the advantages of football associations at all levels to strengthen support, guidance and services for social football in competition organization, talent training, supervision and refereeing, and disciplinary arbitration.
Improve the social football instructor training system, formulate annual training plans, and increase training efforts.
Establish a community football guidance service system, explore the establishment of special posts for community football instructors, encourage professional coaches, referees, football instructors and outstanding retired athletes to serve urban and rural communities and guide the development of football activities.
Cultivate a team of high-quality volunteers and build a football volunteer service system.
27. Improve the social football incentive mechanism.
Standardize the standards for running various social football events, study and formulate rating methods for amateur football clubs and amateur football players, organize fan carnivals, grassroots football forums and other activities, carry out social football brand competitions, grassroots star selection and other activities, commend advanced and establish models, Stimulate the enthusiasm of social forces to run the game, and enhance the people's sense of participation and sense of gain.
28. Construct demonstration sites for social football development.
By the end of 2021, the city will build at least 2-3 football demonstration areas (counties), each district/county must build at least 2 football demonstration streets (townships), and each street must build at least 1 football demonstration community (village). Play a demonstrative and leading role.
(6) Speed up the construction of football professionals
29. Strengthen the training of football professionals.
Relying on the territorial university, establish the City Football Academy.
Construct a scientific and effective football professional talent training management system in accordance with the principles of classification and classification.
The Municipal Football Association shall set up a technical director, coordinate the formulation of the city’s mid- and long-term planning and implementation plan for the training of football professionals, clarify the annual training plan, and increase the professionalism of football coaches, referees, scouts, lecturers, social football instructors, football teachers, etc. The training and cultivation of talents.
Give full play to the role of football associations at all levels, professional colleges, professional clubs and social training institutions, and use Internet technology to build a three-dimensional and large-scale training mechanism.
By 2025, the number and quality of all kinds of football professionals in the city will be greatly improved, and the number of football coaches, referees and other professionals per 10,000 people will be among the top in the country.
30. Strengthen the training of football management talents.
Strengthen the professional strength of football associations, clubs and other organizations at all levels, and hold training courses on human resources, competition organization, market development, news and publicity, financial management, etc., to improve the quality of personnel and work standards.
Create a professional and international management team that meets the needs of modern football management.
31. Implement the talent training strategy of "invite in and go out".
Strengthen international exchanges and reference, select high-level foreign football professional lecturers to teach in China, select excellent coaches, referees, and management personnel to train in developed countries in the world of football, and learn the world's advanced football management models and modern football concepts.
32. Increase the introduction of high-level football talents.
The introduction of high-level football talents into the city's talent introduction plan can be placed in accordance with the special talent regulations and enjoy the current talent policy.
Coordinate the market mechanism and policy guidance, build a platform for the reemployment and redevelopment of football players, and support them to undergo necessary training and assessments to serve as football coaches, referees, lecturers, or to become the backbone of mass football activities in enterprises, institutions and troops, or Enter the football association and football club to engage in football management and service.
(7) Construction of football field facilities around the masses
33. Scientifically plan the development of football field facilities.
Implement the relevant requirements of the National Development and Reform Commission, the Ministry of Education, the Ministry of Housing and Urban-Rural Development, the General Administration of Sports and other departments on the construction of football fields, study and formulate the city's football field facilities construction plan during the "14th Five-Year Plan" period, and accelerate the construction of a group of close to the community and move forward Available football field facilities.
34. Promote the construction of professional football venues.
Support all levels of football associations and professional clubs to build high-level football training bases.
Taking the opportunity of hosting major international events such as the Asian Cup and the World Club Cup, we will make overall consideration of event needs and post-match utilization, scientifically plan the construction of professional football stadiums, promote the application of advanced technologies such as 5G, big data, and artificial intelligence, and create a "smart stadium" And the new landmark of urban sports culture.
35. Expand the number of social football venues.
Make full use of urban and rural wasteland, idle land, parks, forest belts, roofs, civil air defense projects, etc., and build miniaturized and diversified football venues according to local conditions, so that residents can participate in football nearby.
Encourage and support social forces to invest in the construction of football fields, and implement preferential policies in various aspects such as land, taxation, and finance.
By 2025, at least one non-standard football field will be built in the newly built residential community, and existing urban communities will be equipped with community football field facilities according to local conditions; by 2035, the city’s communities will have full coverage of football field facilities and qualified urban streets, A standard football field facility is built in the block.
36. Increase the opening and utilization of football fields.
In accordance with the principle of separation of management and operation and non-profitability, professional social organizations or enterprises shall be introduced to manage and operate public football stadiums through entrusting authorization and purchasing services.
Support various grassroots football organizations such as street (township), community (village) football associations, etc., relying on public football venues to regularly organize community (village) football activities.
Introduce preferential policies for the use of venues, and actively promote the opening of all types of football venues to the society.
By 2025, qualified campus football venues and social football venues will be fully opened to form an effective mechanism for education and sports, schools and society, and school districts and communities to jointly build and share football facilities, and significantly increase the comprehensive utilization of various football venues.
(8) Cultivate a healthy and progressive football culture
37. Strengthen the style of football industry.
Strengthen the ideological and moral education and professional ethics education of football practitioners, strengthen the tempering of the spirit style and will quality of the sports team, cultivate the style of patriotism, dedication, perseverance, unity and hard work, and strive to form a spiritual force that is beneficial to the development and revitalization of football, and establish football Good image of the industry.
38. Cultivate a rational and healthy fan culture.
Encourage professional clubs to strengthen cultural construction, implement the main responsibility of club fan management, establish a fan membership system, and promote the construction of fan organizations.
Guide the majority of fans to rationally look at winning and losing, create a good atmosphere for civilized spectators, and show the image of a civilized city.
39. Highlight the characteristics of local football culture.
Excavate and sort out the history and culture of football in this city, compile a football yearbook, and build a football museum.
Encourage the publication of football-themed books and magazines, create a batch of film and television works, football songs, etc., integrate football culture with the spirit of the city, create a distinctive urban football culture, enhance the citizen's sense of identity and pride, and enhance the cohesion of the city .
40. Create a good social atmosphere.
Carry out various forms and rich content of football culture promotion, popularization, and education activities.
Establish the official website or self-media platform of the municipal football association, encourage local newspapers, radio, television, and Internet news media to carry out football promotion, explore the establishment of football columns and football time, strengthen the TV broadcast of youth football, social football and women’s football matches, and further Promote football, spread football culture, cultivate people's patriotism, collectivism, and tenacious fighting spirit, making football an important carrier for advocating healthy life and spreading positive social energy.
Three, organization and implementation
(1) Strengthen organizational leadership
The General Administration of Sports takes the lead in establishing a leading group for the development of key cities in the country. The group leader is in charge of the leadership of the General Administration of Sports. The deputy group leader is the main responsible comrades of the Chinese Football Association, the General Administration of Sports Department and the Youth Sports Department. They are responsible for coordinating and making decisions on the construction of key cities. Major issues at work.
The leading group has an office under the Chinese Football Association, responsible for formulating key city evaluation methods, construction indicators and evaluation systems, researching and proposing relevant policies, supervising and inspecting the implementation of work, and coordinating and solving related problems in the construction of key cities.
An expert group was established to demonstrate and guide the overall planning, top-level design and policy formulation of key cities in football development.
All cities should incorporate the construction of key football development cities and football reform and development into the city’s economic and social development plan, and establish a leading group for the construction of key football development cities and set up offices under the leadership of the municipal government (the municipality may be the deputy mayor in charge). Strengthen overall planning, combined with the development of local football, study and formulate practical work plans for the construction of key cities for football development and annual work plans and timetables, clarify the responsibilities and tasks of various departments, and promote various tasks in a solid manner.
(2) Increase funding
Establish a funding mechanism for government support, market participation, and multi-party financing to support the development of football.
During the "14th Five-Year Plan" period, the General Administration of Sports will support the development of football in key cities through government procurement of services.
The General Administration of Sports and the Chinese Football Association will grant 5-10 million yuan of guidance funds to key cities that have passed the assessment.
Each city arranges at least 30 million yuan of special funds for football development each year, which is included in the local government's fiscal budget, and is mainly used to support the training of high-level football reserve talents.
Improve relevant policies and guide social forces such as powerful, well-known enterprises and individuals to invest in football.
Support qualified regions to set up football development foundations and broaden the sources of funding for football development.
(3) Carry out publicity and guidance
Innovate football propaganda methods, strengthen football news management and public opinion guidance, vigorously promote the social value and multiple functions of football, actively show the effects of football reform and development, tell the story of Chinese football in the new era, and increase the public's awareness of key cities for the development of national football The understanding and support of construction work will increase the social recognition of key cities for football development, and create a good public opinion atmosphere and social environment.
(4) Continuously summarize and improve
Establish a regular exchange and discussion system for key cities in the development of football across the country, strengthen research on major issues, and provide guidance for the construction of key cities.
Vigorously publicize and promote typical experiences, summarize and promote effective models for the construction of key cities for football development, improve work effectiveness, and drive the development of regional football and national football.
(5) Establish a supervision and evaluation mechanism
The national football development key cities implement a declaration system with a five-year cycle.
After the "14th Five-Year Plan" period is over, the key cities for football development in the new cycle will be re-evaluated and selected.
Cities at the prefecture level and above (including regions, states, and leagues) throughout the country shall declare on a voluntary basis based on local conditions.
The General Administration of Sports, the Chinese Football Association and relevant departments draw on international experience to formulate evaluation methods, construction indicators, and evaluation systems for key cities in football development that suit my country's national conditions.
Establish a special supervision and evaluation system, organize a team of experts, and grasp the progress of work in a timely manner through investigations, special supervision, and regular evaluations, and guide the orderly advancement of work in various regions.
The effect of the construction of key cities for the development of national football is evaluated every year, and those that fail the evaluation will be rectified within a time limit.
If it still fails to meet the requirements after rectification or fails to pass the assessment for two consecutive years, the title of key city shall be revoked.
General Administration of Sports
May 19, 2021