• The Canal group will broadcast the last two matches of Olympique de Marseille on its free channel C8.

  • For Canal +, the broadcasting of these two matches is a “showcase” of its know-how.

  • Supporters of OM are hoping for a strong audience in order to demonstrate to broadcasters that football is no less attractive, but that the television offer is not suitable.

An end-of-season gift for Olympique de Marseille lovers. The Ligue 1 broadcaster, Canal +, has decided to broadcast the last two OM meetings in clear, against Angers this Sunday, then against Metz on May 23. These two meetings will be visible on C8, the free channel of the Canal group.

“We are happy to offer two Ligue 1 Uber Eats matches to as many people as possible on our free-to-air channel C8, as we have been able to do on an event basis in recent years.

These two broadcasts will be a showcase of our know-how and close the 2020-2021 championship.

OM are a major player in our championship and play in Europe, which should promote suspense for these meetings.

All the other matches can be found on our Canal + channels, including the famous multiplexes of the last two days, during which the title of champion will be awarded, ”explains Thierry Cheleman, director of sports for the Canal + group.

A peak audience in a trying season?

Two matches in the clear which come to “reward” a trying season for all lovers of Ligue 1, who had to follow their favorite team on Téléfoot during the first part of the season, before the fiasco of the new channel, and the return of championship on Canal.

Even if the encrypted channel reserves the real stake of this end of the championship, the fight between Lille and PSG for the title, to its subscribers.

The broadcast of the two matches of OM, one of the most followed teams in the championship, undoubtedly offers two powerful audiences in a context where they are only falling.

But it is also an opportunity to reaffirm its know-how to its ever fewer viewers.

For example, the weekend of April 21, the OM-Lorient match brought together 800,000 viewers, when PSG-Saint-Etienne gathered 715.00 viewers, Nantes-Lyon 755,000 viewers and Bordeaux-Monaco 365,000 viewers, according to the figures. by Sacha Nokovitch, media journalist at

L'Equipe

.

The chain does not wish to communicate its audiences, apart from some drip.

A sports Netflix

The twito Basile Bilo, who admits to watching all OM matches in streaming, will be in front of C8 on Sunday evening. To send a message. “Honestly, it's easier to find matches on streaming platforms than on legal channels. You never know which channel the match is on, while streaming everything is listed there. I think that we have to be as much as possible in front of our TVs to show that the audience declines are not linked to a decline in our passion, but linked to the lack of clarity of the paid offers, ”he says. .

And at their price.

For an OM supporter, it was necessary to subscribe to Téléfoot to follow Ligue 1, to RMC Sport for the Champions League, and finally to Canal + for the end of the season in Ligue 1. That is a hundred euros per month.

“For me the solution is always the same.

Offer some sort of Netflix or Deezer sports.

I would have no problem paying around thirty euros for the entire package without having such a break-up between the different channels, ”says Basile Bilo.

The ball is in the hands of the broadcasters.

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