• Gerard Piqué Double standards with the Superliga

On November 25, the second edition of the Davis Cup organized by Kosmos Global Holding will start in Madrid, but the company led by

Gerard Piqué

has not missed the opportunity to warm up the atmosphere.

The Gran Vía has dawned this Friday with a giant canvas with a provocative slogan: "In Madrid we are on the right and on the backhand. The Davis Cup is back."

The slogan plays with the meaning of the two most popular shots in tennis and with the result of the elections to the Community of Madrid, where

Isabel Díaz Ayuso

obtained a wide victory.

The phrase on the poster is only the first of the following manifesto: "We are forehand and backhand, serve and rest, volley and 'smash'. We are to laugh and cry, to be silent and to shout. To encourage, to win, to celebrate, the party is back. The Davis Cup is back. "

In any case, the aggressive marketing strategy recalls, in some way, the one chosen by

Joan Laporta

, who last December hung a huge canvas in front of the Santiago Bernabéu with the slogan "You want to see you again."

According to the criteria of The Trust Project

Know more

  • sports

  • tennis

  • Davis cup

  • Gerard Piqué

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