Every morning, Anicet Mbida gives us the very best in terms of innovation.

This Wednesday, he presents the result of the work of researchers at MIT, who have developed a tube whose ultra-slippery coating helps limit toothpaste loss.

Your innovation of the day, many dreamed of it: no longer twisting your toothpaste tube to get the last drop.

Tubes with an ultra-slippery coating will finally be marketed.

We will no longer feel like we are being fooled.

We can take advantage of the slightest gram of toothpaste paste.

It is not by chance, moreover, that today's tubes are opaque.

This is so that we cannot see that there is still some left inside.

With this ultra-slippery coating, nothing will stick.

All of the content will flow effortlessly.

And we can have totally transparent tubes. 

The technology is called LiquiGlide.

It's been nine years that we wait (since its presentation by researchers at MIT).

It is finally available.

And it starts on the Colgate Elixir toothpaste tubes.

Nine years ?

Why did it take so long?

The technology was working.

But until now, the coating has not been approved for food contact.

It was only used on glue or paint to prevent them from sticking to the cover.

From now on, we will be able to use it in the food industry and avoid shaking, banging and getting excited about your tube of ketchup or mayonnaise.

It will also remove a lot of frustration in cosmetics.

Because it's not just the toothpaste tube that we twist.

There are also the cream tubes.

The shower gel that you turn over, the varnish that stays on the walls, etc.

Does that mean we can expect big changes in packaging?

Yes, and not just for convenience or to be sure you get your money's worth. Distributing the entire product without leaving a micro-drop also helps to avoid waste and promote more responsible packaging. To develop bulk, for example.