The Bordeaux football club has been deprived of finance for several days after the withdrawal of its main American shareholder.
To help him, billionaire François Pinault on Monday launched an appeal to the owners of great Bordeaux wines, who seem to welcome the idea of a recovery.
The businessman and billionaire François Pinault, owner of Château Latour, called on his "fellow owners of Bordeaux Grands Crus" to come together for a plan to take over the Girondins.
After being let go by its main American shareholder King Street, the L1 club found itself without a financier.
Placed under the protection of the Bordeaux Commercial Court, he is now assisted by an ad hoc representative in his search for a lasting solution.
An initiative of the owner of Stade Rennais which aroused enthusiasm.
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The fear of seeing the club disappear
The message was indeed received five out of five by Bernard Magrez, at the head, among others, of the Château Pape Clément.
"I think it's very positive. François Pinault is my friend, so I can only be next to him at that time. And then it would be dramatic for Bordeaux to go down to the second division or finally file for bankruptcy. It is the addition of the participations of the greatest number which will make that there will be a consequent sum ", he judged.
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An enthusiasm shared by Hortense Bernard, sales and marketing director of the Millésima trading house.
"I remember when we had Zinédine Zidane and we were in the European Cup, it was magical. And I think it can serve the world of wine to have the name of Bordeaux which also speaks for football ", she estimated.
"On the other hand, you really need a support, a figure, someone who carries and gives the directives".
So support the club yes, but around a buyer who would come with a structured project to relaunch this emblematic club.