Every Thursday, in its “off-field” section,
20 Minutes
explores new spaces for expressing sport, unexpected, unusual, clever or booming.
This week, we are dedicating ourselves to the Analog Sport association, which works for the social and professional integration of young people from priority neighborhoods through sports photography.
Launched last year in Seine-Saint-Denis, this initiative is particularly focused on the Olympic Games in Paris, after winning the Talents 2024 prize.
For the young members of Analog Sport, film is a delight. The first association for education and integration through sports photography indeed won the Talents 2024 prize in February, organized by the city of Paris and Paris 2024, in front of more than 230 candidates. As a result, financial assistance of 20,000 euros and a sacred recognition for the Olympic and Paralympic Games in France in three years.
After creating the Analog Football account on Instagram in 2018, the leading international media dedicated to film photography and football (more than 12,000 subscribers), Quentin Eveno (26) co-founded Analog Sport in February 2020 with Léo Cochin, in priority neighborhoods in the Paris region, especially in Seine-Saint-Denis.
With one particularity: train young students (six in 2020, 11 this year) for free in film, while sending them to cover sporting events.
"It allows us to demystify the art world to them"
“These young people are all immersed in digital technology,” says Quentin Eveno, sports and photography enthusiast.
At first, one of them was surprised not to succeed in connecting his device to a computer!
»An unusual memory among many others as this astonishing project looks like a trip in DeLorean for the entire Insta generation.
According to Quentin Eveno, this use of film is essential.
Much more than digital, it teaches young people values such as rigor, with the management implied by this film of 36 poses, but also patience and the management of failure, when they learn in difficulty to develop them. even their dandruff.
Likewise, having to wait a week to discover their photos leads to emotions they did not know.
It allows us to demystify the art world to them.
"
"It's pretty crazy to find yourself in professional conditions"
“I had already used a disposable camera a very long time ago, smiles Melvina (19), member of the 2021 class. But it made me weird at the beginning to take dandruff, as well as a camera that didn't no zoom.
I like the authentic side of the film.
This student in BTS communication, who discovered the existence of Analog Sport thanks to one of her teammates, in the football club of Villemomble (Seine-Saint-Denis), was one of the five students of the association having participated last week in a photo shoot with three top athletes from Lyon in Perrache station.
No more intimidated than that, Biré, Karthoum, Sokhna, Inès and Melvina therefore, all aged 16 to 19, responded to an original photo operation of the SNCF group, as part of its athletes device.
“It's in relaxation mode for us, even if it's pretty crazy to find ourselves in professional conditions when we are just starting out,” underlines Melvina.
Well, we are not going to give orders to Olympic athletes!
»However, ideas are bursting, such as installing the 2018 world rowing champion, Laura Tarantola, in the driver's cabin, or staging a race between a TGV and the 2018 European champion sprinter in 200 m and in the disabled long jump, Angelina Lanza.
An approach "more artistic than journalistic"
Seduced by “the strong societal dimension” of Analog Sport, the SNCF group launched this very feminine collaboration, with also in the shooting, Chloé Trespeuch, 2017 vice-world champion of snowboard cross, and in dual sport and professional project. Inès (16 years old), who dreams of joining the Kourtrajmé school, created in her town of Montfermeil on the initiative of Ladj Ly (director of
Les Misérables
), combines thanks to Analog Sport, her "two passions", football and photography. “Even if my teachers don't see it as a viable profession, I think it would be cool to go into the world of photography,” says the high school student.
Quentin Eveno wishes to underline the “more artistic than journalistic” approach of Analog Sport, which has attracted young people since last year thanks to sports clubs, neighborhood associations and social networks.
On the program, completely free supervision of four workshops each month, with interventions by professional photographers.
Among their usual playing fields, the young people of Analog Sport roam the lawns of the four women's D1 football clubs but also the Bauer stadium of the Red Star where they carry out workshops.
After this 2024 talent award, the association would like to reach 200 members by the Paris Olympics.
"A very specific look at the change to 93 for Paris 2024"
"We have three years to convince the organizers to accredit our young people, for whom it would really be a dream to be as close as possible to the athletes", summarizes Quentin Eveno. And this by involving as much as possible a female audience, like the profiles chosen for the SNCF photo project. “It's a great initiative, greets athlete Angelina Lanza. In stadiums I always notice a huge majority of male photographers, I find it important to diversify this profession. "This will be one of the challenges of the 2024 Olympics," continues Quentin Eveno, who works in the consulting firm PwC. When we see that out of the 600 photographers accredited for a football World Cup, there are generally only about ten women… ”
In parallel with the opening of an Analog Sport branch in June in the
favelas
of Rio de Janeiro (Brazil), and undoubtedly in September in Marseille, Léo Cochin is happy to plan for 2024: “We intend to offer alternative content , by focusing on the workers working on the Games sites, or the suburban train drivers who all of a sudden will transport thousands of supporters. All these young people from 93 will necessarily have a very special look at the change in their territory. When I see how all the major competitions communicate on the notion of
legacy
[heritage], I tell myself that it would still be something if these Olympics could launch the start of a career as a photographer for these young people.
»What if the film became a trendy object for Paris-2024?
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