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Lotte and SSG, the distribution rivals who will face off in the opening game of professional baseball, have begun a hot over-the-counter confrontation.
We are adding various fun by unfolding the'sale confrontation' along with the thorny snow battle.
This is reporter Lee Seong-hoon.
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Jung Yong-jin, owner of SSG, who declared'a baseball team that was not in the world', is pouring out provocative remarks on social media for rival Lotte in the industry these days.
“Lotte seems to be unable to connect baseball with its main business, distribution,” and “Lotte will be chasing after crying,” he declared war on.
Today (1st) also appeared as a pitcher character in the baseball game, revealing his determination to win the opening game with Lotte.
Lotte also confronted it directly.
It publishes a press release titled'Let's get a game of baseball and distribution', and advertises it with a phrase asking you to beat SSG at the opening game of the Incheon expedition.
Offline, the'Sale War' has begun.
When E-Mart started a super-sized sale to commemorate the foundation of the baseball team, Lotte Mart also pushed ahead with the biggest sale of the year in the fall.
[E-Mart officials: We have prepared'Lander's Day', the largest event in the first half of this year, and we are expecting a synergy effect between distribution and baseball.]
Due to the competition between the two distribution dinosaurs, which have already emerged as the biggest rivals of professional baseball, baseball fans and consumers They are experiencing unexpected pleasure.
(Video coverage: Jeon Gyeong-bae, video editing: Nam Il)