Did you "show off your belly" today?
Author: Chong Xing Hao Lingyu
Back in time more than 20 years ago, fitness seems to be a concept far away from ordinary people.
At that time, the muscular bodybuilder in the TV magazine attracted people's attention with novelty.
Perhaps people did not dare to imagine that after just 20 years, sculpting muscles is no longer exclusive to a small number of people. The vest line and the mermaid line have even become the "standard equipment" for the fitness crowd-as the economy develops and income increases. , The concept of Chinese people has changed from "showing off wealth" in the early years of competition for wealth accumulation to "showing off abdomen" in competition for body shape and health.
Under the national fitness boom, a new sports fashion has taken shape.
Did you "show off your belly" today?
The members of Beijing Aosen Running Group warm up before the run.
Provided by Zhao Haiqing
The fitness boom surges from the Olympics: sculpting muscles is "no longer difficult"
According to the data released by the "2020 China Fitness Industry Data Report", the number of fitness members in China's domestic fitness industry is about 70.29 million, and the absolute number has surpassed European and American countries; with a total population of 1.4 billion, the penetration rate of the fitness population is 5.02%. This was an increase of 3.19% from last year and is expected to continue to grow.
In the field of running, which participates in a wider range of fitness projects, some research institutions have estimated that the current Chinese running population accounts for about 20% of the national population, which is close to 300 million people.
The industry believes that the transition from "showing off wealth" to "showing off abdomen" has benefited from the gradual increase in the number of major international events held in China since the beginning of the 21st century. Especially with the 2008 Beijing Olympic Games as an opportunity, more Chinese people began to pay attention to sports and sports. Fitness.
Pan Lei, president of Zhongliang Health, co-founder of Nassia Physical Fitness and Rehabilitation Center, national vocational qualification assessor and trainer for fitness and health, said that in the process of bidding and hosting the Olympics, the atmosphere of the construction of supporting sports facilities and the popularization of media sports knowledge will promote sports and fitness. Obtained a high degree of attention; after the meeting, the Olympic venues were opened to the public, and more people participated in sports in an organized and conscious manner, and the fitness boom continued to develop.
A set of data released by the China Athletics Association can also support the surging of the national fitness boom: from 2008 to 2019, the number of certified marathon signage events in China has increased from 2 to 24, and the number of signage events has been 3 consecutive years since 2017. Maintain the world's number one; in 2019, a total of 1,828 large-scale marathons were held nationwide, with a total of 7,125,600 people.
Beijing Aosen Running Team was established after the Beijing Olympics.
According to Zhao Haiqing, the head of the running team, the 2009 Olympic Forest Park will be open to the public free of charge. With the professional track and the popularity of the Olympic Games, many enthusiasts have gathered to form a running team. Currently, the number of members has exceeded 3,000, and offline daily running activities can attract at least a hundred Members are present to participate.
Zhao Haiqing is already the third head of the running team. He told reporters that the age composition of running team members ranges from 20 to 60 years old. About two-fifths of the members regularly participate in marathon events. For this reason, the running team will also focus on endurance, Do some targeted system training for stability and so on.
"As body fat decreases, abdominal muscles will gradually appear, and sculpting muscles is no longer a difficult task."
Beijing Aosen Running Team is running.
Provided by Zhao Haiqing
New forms of online fitness: Yoga clothes and Pilates sales soar
Under the epidemic, the fitness needs of Chinese people have been further magnified, and home exercise has brought a wave of online fitness craze.
According to the sales data of fitness products on “Double 11” last year on an e-commerce platform, the turnover of yoga apparel on the platform increased by 407%, the turnover of Pilates equipment increased by 368%, and the turnover of fitness dumbbells increased by 134%.
Judging from the consumption situation of the whole year last year, the public's enthusiasm for sports and fitness consumption is unabated.
According to a sports consumption survey, in the first half of 2020, sports retail sales increased by 152% year-on-year, and home sports equipment such as fitness equipment and treadmills increased significantly, with year-on-year growth of 280.6% and 179% respectively.
The rise of online fitness stems from the general demand brought about by the fitness boom in recent years, and the sudden epidemic has undoubtedly become a catalyst for new formats.
"The view that fitness brings health has been generally accepted." Pan Lei cited a "1:7" data to discuss the relationship between fitness and health: People can spend 1 yuan (RMB, the same below) on fitness. Save more than 7 yuan in medical expenses.
Pan Lei also noticed that some county-level cities in China are also beginning to have gymnasiums, which shows that the concept and knowledge of fitness are being widely spread.
In addition, the widespread use of smart phones and online fitness platforms and applications enables the public to enjoy high-quality fitness services anytime and anywhere without being restricted by time and space.
He believes that the development of this habit has solid stability. With the normalization of epidemic prevention and control, the combination of online and offline fitness methods will become a new trend, which is expected to continue to drive the growth of the fitness population.
Behind the new fitness fashion: a spiritual power
From "showing wealth" to "showing abdomen", while the concept of Chinese people has changed, behind it is a kind of mental improvement.
Zhao Haiqing said that in addition to physical needs such as losing weight, correcting posture, and exercising vital capacity, more and more people are improving their "sense of gain" through running and fitness.
"Many people think that running 5 kilometers or 10 kilometers is very far away for them at first, but after actually trying it, they find that it is actually very easy. When they feel that it becomes easy, their mental outlook will be great. Changes. After running for a period of time, many team members find that the quality of life and work has improved a lot, and they will be more motivated to invite people around them to participate in fitness."
Zhao Haiqing specifically mentioned that, in fact, marathons are not professional sports with a high threshold. Ordinary people receive a year or so of systematic training and can basically engage in "horse racing" sports.
"Many team members like to take the opportunity to travel in various cities across the country.'Horse racing' can also feel the local culture and taste the local food, which not only enriches their lives, but also gains a sense of accomplishment in challenging themselves."
Pan Lei also believes that people who insist on fitness will be significantly different in appearance.
"Regular exercise will promote cardiorespiratory function, increase muscle strength and endurance. People's reaction state and even eyesight will be different. This posture that can be displayed on the face represents the spirit of the Chinese people."
During the "14th Five-Year Plan" period, China has entered a new stage of development, and the connotation of national fitness has been continuously enriched.
The official clearly pointed out that more fitness venues will be built around the people, and efforts will be made to solve the "good" problem of the construction of national fitness facilities.
The industry believes that with the extensive construction of fitness facilities and the correct guidance of social organizations on the training and access of fitness practitioners, China's future fitness resources will become more and more abundant, and the new fashion of national fitness will continue to develop.