Ski resort operations resume orderly, the number of receptions ushered in a rebound
This snow season is a bit "hot" (new vision for fitness)
Core reading
With the approach of the 2022 Beijing Winter Olympics, the public's enthusiasm for participating in ice and snow sports continues to increase.
The needs of ski enthusiasts are more diverse, and the ski resorts continue to improve their service quality and improve supporting facilities.
After a spring snow, the Yabuli Ski Resort in Heilongjiang is covered in silver.
On March 13, the sub-station of the Super Fixed-point Ski Open kicked off here, attracting more than 300 ski enthusiasts to participate.
The 2020-2021 snow season is coming to an end. The ski resorts in Northeast China and Hebei and other places ushered in a slight rebound in passenger flow. A few spring snows also added a lot to the skiing experience of snow lovers.
In Beijing, the major ski resorts have ended their snow season operations.
Freshly released data shows that the passenger flow of many ski resorts in this snow season has recovered or even exceeded the level before the epidemic, which has added confidence to practitioners.
The number of skiing enthusiasts has increased, and the equipment has become more and more professional
"Snowboards galloped past and threw the powder snow into layers of "sprays". It's so cool!" Ski enthusiast Yuan Lin recently shared a video of him skiing in the northeast on social media, attracting many netizens to like it.
In March every year, the ski resorts in Heilongjiang, Jilin and other places enter the "powder snow season". The suitable temperature and excellent snow quality attract many ski lovers to visit.
“This year’s spring snow is very heavy, and some snow friends came here to ski from the south.” Sun Nianwei, marketing director of Yabuli Sunshine Ski Resort, said that since the end of February, more than 2,000 people have come to Yabuli every day for skiing on weekends, and the passenger flow has increased significantly. Pick up.
As a ski resort operator, Sun Nianwei felt that the public's enthusiasm for participating in ice and snow sports is increasing.
"There are more and more ski enthusiasts coming from the south, and the equipment is more professional. You can see how popular ice and snow sports are in China."
During the winter vacation this year, the skiers received by Shaanxi Taibai Aoshan Ski Resort were mainly families.
"A family takes their children to the ski resort for the weekend. We must not only provide good related services, but also continuously enrich the business format so that everyone can find their own points of interest in the ski resort." Chairman of Shaanxi Taibai Aoshan Ski Resort According to Jilijiang, this snow season, the operation of the ski resort has gradually resumed. "As of now, the Taibai Aoshan Ski Resort in Shaanxi has received nearly 180,000 skiers, which exceeds expectations."
Beijing Nanshan Ski Resort ended the operation of the 2020-2021 snow season on March 8.
According to statistics, the ski resort has received a total of 420,000 ski enthusiasts. Compared with the 2018-2019 snow season, the number of day events has increased by about 20%, and the night games have increased by more than 70%.
Li Xiaoming, chairman of the Beijing Ski Association, said that the passenger flow of most ski resorts in the suburbs of Beijing has rebounded significantly compared with the previous snow season.
"As the 2022 Beijing Winter Olympics approach, the people's enthusiasm for participating in ice and snow sports continues to increase, and the ski resort operations are restored in an orderly manner. The leading role of the Winter Olympics will continue to emerge."
The diverse needs of consumers promote the quality and upgrade of ski resorts
The development opportunities brought by the 2022 Beijing Winter Olympics will continue to inject new vitality into the upgrading and upgrading of domestic ski resorts.
In Chongli, Hebei, the ski resort combines skiing with music, art and other fashion elements, which not only reflects innovative business ideas, but also extends people's cognition of skiing.
In Yabuli, Heilongjiang, the large and small ski resorts in the ski resort area have achieved unified management. The Yabuli Ski Resort with 46 ski runs has become one of the largest ski resorts in China.
"The former snow friends used to brush the ski trails, and they did not have high requirements for food and lodging. Now it is different." Sun Nianwei believes that in recent years, resort-style skiing has become a trend, and the needs of ski enthusiasts have become more diverse, which also promotes ski resorts. Continuously improve service quality and improve supporting facilities.
In order to allow ski lovers to have more skiing time, Shaanxi Taibai Aoshan Ski Resort has specially added night skiing.
"In the evening, ski enthusiasts are resting in the lobby while waiting for the night club to open." In Jilijiang's view, the addition of the night club has made the ski resort more popular and also boosted consumption.
The Shaanxi Taibai Aoshan Ski Resort, which was put into operation in 2016, mainly covers emerging cities with ice and snow projects such as Xi'an, Chengdu, Chongqing, Wuhan, and Zhengzhou.
Ji Lijiang said that most of the skiers currently received by the ski resort are beginners and teenagers. How to "leave a good impression" for the experiencers and transform them into ski lovers is a problem that the ski resort must focus on.
Li Xiaoming believes that as the number of skiers continues to increase, in order to meet the diverse sports and consumer needs of skiers, the upgrading of ski resorts needs to be put on the agenda as soon as possible.
"Before the next snow season arrives, ski resorts need to speed up the practice of'internal strength' and increase their own hardware and software transformation efforts."
To keep the skiing fever unabated, the market needs to be carefully cultivated
As the snow season comes to an end, the construction plan of Jilin Beidahu Ski Resort has been put on the agenda.
Before the arrival of the next snow season, Beidahu Ski Resort plans to complete the construction of two new ropeways, enhance the hotel reception capacity, and add leisure and entertainment facilities such as hot springs.
“According to our estimation, the number of people who come to ski here will increase significantly in the months before the opening of the Beijing Winter Olympics.” Yan Shuai, marketing director of Beidahu Ski Resort, said that this snow season, the age structure of the skiers Demands have changed a lot from the past. "Young people have become the main force. Most of them like to skate. Our snowboard coaches were too busy for a while." In view of the problem of relatively tight coaching resources, the ski resorts also In the active solution, the next step is to improve and optimize the reception capacity.
Shaanxi Taibai Aoshan Ski Resort will continue to promote the popularization of ice and snow sports in the future, so that more young people will go to the ski resort.
In this snow season, in order to support Baoji's ice and snow sports to enter the campus, the ski resort is equipped with 1,000 sets of ski equipment for elementary and middle school students, and opened two "magic carpets" and 24,000 square meters of dedicated ski trails, with more than 12,000 middle school students. Elementary students experienced ski lessons here.
"Beijing Winter Olympics has driven the skiing craze, and more and more people, especially young people, have begun to participate in skiing," said Ji Lijiang.
In Yan Shuai's view, China's ski industry has just started, and the market still needs to be carefully cultivated.
To keep ice and snow sports hot in the future, it is necessary to continuously improve the quality of services.
"The Beijing Winter Olympics is an opportunity for more and more people to learn about skiing. However, to achieve sustainable development, market segmentation and intensive cultivation are needed." He believes that the ice and snow sports market will definitely maintain an upward development trend. .
Our reporter Ji Fang