PREMIUM
JAVIER SÁNCHEZ
@javisanchez
Updated on Wednesday, 17 February 2021 - 20:27
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Reportage.
Sneakers elevated to art: "Auction prices will continue to rise"
Culture.
Music, sneakers, drugs and millions of Kanye West, the man who wants to unseat Michael Jordan
Interview.
Interview with Eliud Kipchoge: "The marathon beat me once, but I'll be back in a big way"
In 1987 an architect turned designer,
Tinker Hatfield
, presented the Nike Air Max, the first athletic shoes to show their inner tubes, and claimed that the innovation had occurred to him in front of the Pompidou Center in Paris, a building with its beams, its pipes and its elevators exposed.
That story changed history.
Nike sold a million Air Max in a year - an outrage then - the sneaker culture was created that would later be unleashed with the Air Jordans of b
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