Monday, 25 January 2021 - 22:31

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Minutes after the famous "

Mamba out

", the phrase with which

Kobe Bryant

said goodbye to the


and basketball in his last speech as a professional, his marketing team put on sale a multitude of shirts with that slogan on the website player's officer.

"Nobody controlled his image as well as he," explains

Roland Lazenby

in the book

Showboat: The Definitive Biography of Kobe Bryant

(Ed. Dome Books).

That detail was just a sample of how Bryant had shaped his sports figure.

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