Monday, 25 January 2021 - 22:31
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Minutes after the famous "
", the phrase with which
said goodbye to the
and basketball in his last speech as a professional, his marketing team put on sale a multitude of shirts with that slogan on the website player's officer.
"Nobody controlled his image as well as he," explains
in the book
Showboat: The Definitive Biography of Kobe Bryant
(Ed. Dome Books).
That detail was just a sample of how Bryant had shaped his sports figure.
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According to the criteria of The Trust Project