When you turn on the number of exercise steps in your mobile phone's WeChat, will you be surprised that some people easily break the astronomical number of 100,000?

  Let us first make a simple calculation: at the pace of an average adult, one step is about 70 cm, and 100,000 steps is 70 kilometers.

This distance is almost the same as the distance from Beijing Capital International Airport to Daxing Airport. If you rely on walking all the way, it will take about 18 hours.

It’s okay to walk 100,000 steps a day, but it’s not necessary. Normalization is even more unreasonable.

But these incredible numbers are actually appearing in our circle of friends.

Screenshot of a shopping platform.

  Once upon a time, accumulating exercise steps became a trend.

Some people try their best to increase the effective number of steps. This demand has also given birth to a new kind of smart artifact-the step shaker.

  Just open a shopping website and type in the three words "walker". This kind of artifact that is known as "walking 200,000 a day, successfully climbing the top with continuous legs" will come into view.

  The reporter learned that most of the price of the rocker on the market ranges from 10 yuan to 40 yuan, usually composed of a base and a bracket, and generally divided into two types: battery-powered and USB-powered.

The principle of the rocker is very simple, that is, the mobile phone is fixed to an electronic rocking device to simulate the number of steps a person walks.

The customer service told reporters that the pedometer can take 5000 to 7000 steps in an hour, and it supports most step counting software on the market.

The reporter bought the step shaker.

  The reporter randomly ordered a step shaker, and the introduction clearly stated: "Drive four mobile phones at the same time, and easily pass 100,000 steps a day." But after the reporter fixed the mobile phone to this device, the number of steps in the mobile step counter software Nothing has changed.

In response to this situation, the customer service replied: "The mobile phone of a certain brand has its own anti-cheating system, which will cause the number of steps to not increase."

  The trademark, certificate and date of manufacture printed on the outer packaging of the rocker remind us that this should be a formal product.

But in terms of experience effects, Huobian.com's step-swiping artifact is not a panacea.

However, it is not difficult to see from the monthly sales of over 10,000 in some stores that this kind of step brush still has a large market, and the reasons for users to buy the step brush are also varied.

  Zhao Dabao, who works in Chaoyang District, told reporters that his company once held a "Yunjian Walking" event. Participants need to upload the number of steps each day, and then the monthly rankings are combined. Users who rank in the top 30% can get mountaineering bags. , Sports jackets and other gifts.

In order to take into account the number of steps while working, some of Zhao Dabao's colleagues have bought step-swiping artifacts.

  Buying a shaker to win prizes is by no means an exception.

Nowadays, many businesses associate user benefits with the number of exercise steps.

In some apps, marketing activities such as "walking to earn money" and "walking lottery" will be set up to attract traffic.

For example, a walking software that has been downloaded up to 300 million times has a slogan such as "make every step of the user generate value".

For a step counting software, 10,000 gold coins can be exchanged for 1 yuan.

  In this APP, users can get gold coins by walking, and 10,000 gold coins can be exchanged for 1 yuan.

It seems that this kind of "walking and scooping up the wool" behavior is a steady profit.

But in fact, walking is just a means to attract users. In order to get more coins, users need to keep watching ads.

Its operating model is nothing more than attracting large amounts of traffic through small sports rewards, attracting advertisers to settle in, and ultimately achieving profitability.

Similar to the emergence of pedometer apps, it has indirectly expanded the demand for pedometers.

  In addition, in some public welfare projects, the number of exercise steps is given the function of "donation", and some companies will convert the number of donated steps into charitable donations according to a certain proportion, and donate them to those in need.

Some people will use the shaker to accumulate "ant forest energy". The "energy" can water a virtual tree in the mobile phone. When the tree grows up, the nonprofit organization will "buy" the user's "tree". Plant a physical tree in a certain area of ​​reality.

  Looking at the buyer's show in the comments, there are not a few people who accumulate "energy" with a shaker.

Screenshot of buyer comments.

  If it is considered fun to buy a walker for environmental protection, public welfare, etc., then there is a lot of helplessness for another reason-some units "force" employees to exercise.

A buyer wrote in a comment: "The company requires 5 kilometers a day. Now it is minus 4 to 6 degrees outside, and my ears are cold and painful when I walk around. Now the new crown (epidemic) is not completely calm, and the cold is even worse. The gain is not worth the loss."

Screenshot of buyer comments.

  There are also some people who have neither mandatory sports requirements, nor are they interested in the petty profits of businesses.

They bought the step-swiping artifact only because of vanity.

Screenshot of buyer comments.

  Regardless of the reason, the so-called stepping artifact makes the number of movement steps on the screen into a meaningless number.

  The calculation of the number of steps was originally a very concise and clear thing, but nowadays, complicated reasons and motives make simple problems more complicated.

And when the purpose of walking is no longer simple, how many people still remember that the original intention of walking is to exercise?

(Reporter Xing Rui)