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If landing in the NBA is already an arduous process for most of the university promises from the capricious draft, it is much more schizophrenic to overcome the pressure when in the backpack you carry the bravado of a mediatic and controversial father.

But

LaMelo Ball, the trumpeted genius

, the smallest and most promising of the family-empire created by LaVar, does not seem to regret the clash with the stars.

His sporting irruption in a franchise as unglamorous as the Charlotte Hornets - despite Michael Jordan being its owner - is being great news at the beginning of the troubled NBA season.

As if talent could be marketed, LaVar sensed in his three children a source of income and fame that he himself - a modest college basketball player in Washington State and Cal State, as well as a professional American football player - did not enjoy.

Everything so planned

"even the choice of my wife" -

Tina, a former college player too, much more successful - that it scares.

After applying himself strictly to his offspring from a young age, with iron discipline and days of intense training that began at five in the morning, he did not hesitate to expose them to the media showcase.

Lonzo, the oldest, was soon

compared to Stephen Curry

when he was still playing at UCLA and he himself, who did not come close to making his NBA debut, claimed that "he would have destroyed" Jordan in a one-on-one.

A thoughtful wake-up call to create the Big Baller Brand company, with its own custom clothing and shoes, money before sporting success.

"One billion dollars, it will be there. That is our figure, one billion," the father predicted.

Most amazingly, LaMelo has survived his father's whims and unbridled expectations since he

scored 92 points

in a

high school game in his native California

.

Everything, always exaggerated: that day he shot to fame at the age of 15, he threw 60 times to the basket with his team, Chino Hill, against Los Osos (143-123).

And while his brothers broke into the elite -Lonzo, after being number two in the 2017 draft and not succeeding in the Lakers, plays in the Pelicans;

LiAngelo, the middleweight, is in the Development League - he dealt with his father's cravings and bombshell phrases: "They're not going to change the League, they're going to change the game."

First, while still a teenager, he took him with LiAngelo to play in the Lithuanian professional league, Prienai, despite having secured a scholarship at the prestigious UCLA.

Months later, in March 2018, his own father created a bespoke 'college league' and LaMelo played with the smug Los Angeles Ballers.

Later he continued with his peculiar training at the Spire school in Ohio, where in addition to playing he recorded a reality show (

Ball in the Family

).

And finally, he went to the Australian league, where he shone with the Illawarra Hawks (17 points, 7.4 rebounds and 6.8 assists in the 12 games played), although the team declined later.

In the last draft he was selected in the number three position, behind Anthony Edwards and James Wiseman.

All mixed with his life as an influencer, an explosive cocktail towards the NBA that, however, does not seem to have affected his performance.

With his more than

six

feet (the tallest of the three) and his undeniable qualities,

LaMelo already breaks records with the Hornets

.

And that James Borrego still has him relegated to the second unit.

A few days ago he became the youngest player in history to sign a triple-double.

At 19 years and 317 days, he had 22 points, 12 rebounds and 11 assists for the Hawks, beating Markelle Fultz, Luka Doncic and LeBron James on the list.

In just over 25 minutes per game, he averages 11.8 points, 6.3 assists and 6.8 rebounds, always with the show as part of his repertoire.

And, like his brother Lonzo, at the base position.

"I love his game. I was in love with Doncic last year and so am now. LaMelo Ball is going to be fantastic. He seems to have a knack for drawing the ball when he's on defense, bouncing wisely. And his vision is incredible." He was praised without qualms by Doc Rivers, one of the NBA's most renowned coaches.

Clear candidate for rookie of the year, despite the great room for improvement, mainly in regularity, defense, effectiveness from the perimeter and turnovers.

And all this without

the $ 500 sneakers that his father devised

: strategy or distancing, LaMelo has signed with Puma.

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