Formula 1 Head of Marketing: "Mick Schumacher is of course wonderful for us"

As a child, Ellie Norman dreamed of becoming a racing driver.

That didn't work out, but the 39-year-old made it into Formula 1 anyway.

She is now one of the most important women in the world's most important car racing series.

Now she will take on even more responsibility.

Question:

The most exciting impression from a German perspective will be Mick Schumacher's debut in 2021.

What does this mean for the marketing of Formula 1?

Ellie Norman:

From a marketing perspective, Mick is of course wonderful for us. But what I generally like so much about him is ...