The "football brainstorm" that has affected hundreds of millions of fans across the country has been set off for more than one month.

　　When Chinese football, which is synonymous with speed and passion and is full of hormones, one day plays a "word game", this non-corporate change of team name initiated by the Chinese Football Association not only makes the off-season professional league clamor again, but also It also succeeded in getting out of the circle and was focused by the whole society.

　　Luoyang Longmen, Beijing Guoan, Shandong Taishan, Guangzhou City, and Guangzhou Team... Among them, there are many lucky people who have successfully landed ashore after making slight changes. However, it is not difficult to see from the various news that there are drastic changes and helplessness behind the name change. Speculation, but also persistence.

Strong execution

Name of the equity transfer security team

　　According to the neutralization policy of club name launched by the Chinese Football Association, the club name must not contain the name, trade name or brand name of the club shareholder, shareholder-related party or actual controller. The new club name should be healthy and civilized, reflecting the traditional culture and humanities of the region. Spirit, club concept.

　　If the problem is divided into two, the most important problem facing the major domestic clubs is probably the first paragraph of the policy, that is, "No club shareholder, shareholder related party or actual controller’s name, trade name or brand name shall be included. "

Chinese Football Association Announcement

　　In the past two decades, behind the promotion of professionalization of Chinese football, stable investment by companies such as Guoan, Jianye and Luneng has been inseparable.

Now, with the order of the Chinese Football Association, the name change is imminent, and it is accompanied by emotional insufficiency.

　　Shanghai Shenhua is the only team in the Chinese Super League that can retain the "old brand". Although the word "green" in the name must be removed by regulations, it is the best ending for the team and fans.

　　In contrast, Beijing Zhonghe Guoan and Shandong Luneng Taishan, two veteran powerhouses, face different choices in renaming.

Not only does the former need to remove the word "Zhonghe", even "Guoan", which has been passed down by fans for more than 20 years, cannot be retained.

Beijing fans stick to the word "Guoan".

　　Out of consideration of caring for the emotions of the fans, the club applied to the Chinese Football Association to retain the words "Beijing Guoan", but it was rejected.

According to domestic media reports, after continuing to submit the extension application, Beijing Zhonghe Group is also seeking to acquire all the club shares held by CITIC, so that "Beijing Guoan" will stay in the Workers' Stadium.

　　The situation of Changchun Yatai is similar to that of Guoan—their name reported for the first time was determined by the Football Association as non-compliant, but according to the latest news, Yatai has completed the equity transfer, and Changchun Jiarun Investment Management Co., Ltd. holds 100% of Changchun Ya Thai Football Club, in this way, the word "Yatai" can be retained.

　　The road to defending Beijing Guoan is still complicated, and the process of Shandong Luneng’s renaming to Shandong Taishan has also experienced twists and turns.

In 1994, the first year of the professionalization of Chinese football, the Shandong team played in the A-League under the name of Shandong Taishan. Since then, the club has changed its name several times, with "Taishan" in the name.

Shandong Luneng name change announcement

　　However, on January 11, Shandong Luneng issued an announcement that the neutral name "Shandong Taishan" submitted by the club for the first time failed to pass the review of the Chinese Football Association.

The reason is that the club’s new shareholder, Jinan Cultural Tourism Development Group, holds 49% of the shares of "Shandong Taishan Health Technology Co., Ltd.".

　　Fortunately, Jinan Cultural Tourism has already made various pre-plans, so within a day the name of its holding "Taishan Health Technology Company" was quickly completed, which also cleared the way for Luneng to report to the Football Association under the name of "Taishan" again.

One "person" one "city"

Where is Chinese football culture?

　　Faced with the public opinion caused by the reform of the neutral name of the club, Chen Xuyuan, the chairman of the Chinese Football Association, once said: "We need long-term stable regional clubs to cultivate a healthier club culture. I think the Tianshan Snow Leopard is very good, with Xinjiang culture. Don’t always FC, I believe our football is literate."

　　Before Chen Xuyuan’s voice was heard, the Xinjiang Tianshan Snow Leopard, which was "named and praised," was sold by the team because the wholly-owned Xinjiang Tianshan Snow Leopard Business Hotel Co., Ltd. did not meet the regulations. On the other hand, Henan Jianye changed its name to Luoyang Longmen. It complies with the regulations of the Football Association, but it caused a strong backlash from fans and was forced to modify it.

Henan Construction Industry Announcement

　　What’s even more counterproductive is that for some reason, the team’s name is full of "teams", "people" and "city" in the current rumored or confirmed team names, which is in line with the "regional traditional culture" advocated by the Football Association. , Humanistic spirit, and club concept" seems to be slightly contrary.

　　According to the "Football News" report, at present, Hebei Huaxia Fortune is actively operating the registration of "Hebei Football Club Co., Ltd.". Prior to this, Guangzhou Football Club has been successfully registered, and Jiangsu Suning has also used "Jiangsu Football Club Co., Ltd." The name of Shenzhen Kaisa’s "Shenzhen Football Club Co., Ltd." has been registered before.

　　In this way, the future Chinese Super League will have four teams named Guangzhou, Shenzhen, Jiangsu and Hebei with regional names and club names.

In addition, R&F, who is also in Guangzhou with Evergrande, announced that it changed its name to "Guangzhou City Football Club Co., Ltd.", which is only one word away from the Guangzhou team.

Guangzhou R&F announcement

　　In addition, Qingdao Huanghai, who failed to pass the preliminary trial of the Football Association, is very likely to choose the higher-sounding "Qingdao native" as an alternative, and the "Dalian native" who was renamed at the beginning of 2019. , Placed in such a context, it seems a bit embarrassing.

　　Although the clubs had their own thinking and expectations during the name change process, the rumored Guangzhou Blue Lion, Hebei Jingji and other names representing the club’s cultural characteristics failed to meet the fans. This is indeed the neutralized name change. Regret.

edge ball?

A few happy and sad

　　For the team, it does not seem difficult to find a name that represents the regional culture and at the same time highlights the characteristics of the team. However, the name changes such as Wuhan Zall and Qingdao Huanghai not only failed to pass the review of the Chinese Football Association, but because of its "side ball" The behavior of "has been criticized a lot.

　　According to media reports, Wuhan Zall applied for the first time to change its name to "Wuhan Zhongbang", but according to public information, Zall is the major shareholder of Hubei's first private bank Zhongbang Bank, and Zall Holdings chairman Yan Zhi is still Zhongbang Bank. Of directors.

Therefore, this new name, which is obviously in violation of the regulations, not only failed the approval of the Football Association, but also was laughed by fans and said that the first name change might be an advertisement for the company.

　　The Qingdao Yellow Sea Club insisted on reporting under the original name and stated that Qingdao is located on the coast of the Yellow Sea and is an important national pioneering area for the development of modern marine industry. The Yellow Sea reflects the regional characteristics of the club, and is actually a standard neutral name.

　　However, one of the shareholders of the Yellow Sea Club is Qingdao Huanghai Health Industry Group, which accounts for 27% of the shares.

In addition, Shenzhen Hengye Investment Group Co., Ltd. (63.63%), the largest shareholder, also has two companies with "Huanghai" in their names.

In the case of Shandong Taishan in need of further adjustments, Qingdao Huanghai failed to pass the Football Association audit is also expected.

　　It is worth noting that the name of "Shanghai Seaport" submitted by Shanghai SIPG Club has been approved by the Football Association, and the name change procedures in the industrial and commercial sector have been completed.

However, some outsiders believe that the name of the Shanghai Seaport Club after the change can still be referred to as "Shanghai SIPG", and therefore questioned that Shanghai SIPG is "scratching the edge."

　　However, according to the Beijing Youth Daily, the "Club Non-Corporate Name Expert Review Working Group" composed of the Chinese Football Association and representatives of experts in various fields has been neutral in its specific work since its establishment, and the implementation of its various procedures has not been affected. Intervention from within the Chinese Football Association or from any party has not exceeded the scope of the rules, so there can be no black box operation.

　　While waiting for the finale of the "collective rename" of Chinese football, more names will surface one by one.

Although it is difficult to adjust, I hope that this period of growing pains can retain some people, some of their memories, and the football culture that Chinese football urgently needs to protect.