Last year, 3.5 million Dutch people watched the fight between Rico Verhoeven and Badr Hari on TV.

When Hari returns to action on Saturday night for the first time since that moment, his fight with Benjamin Adegbuyi will not even be broadcast on television.

A video stream of GLORY 76, of which Hari against Adegbuyi is the main fight on Saturday, is offered via the website of the kickboxing association for 12.99 euros.

"A conscious choice", says GLORY CEO Robbie Timmers.

"We think this is the best way to engage fans. People are becoming more and more accustomed to taking out subscriptions to watch sports or entertainment, such as on Netflix or Amazon."

Hari also expects pay-per-view to be a success.

"I know my fans will be watching worldwide, at home or from the coffee shops. They will support me from a distance," the kickboxer said in the run-up to the fight.

"This is a new way of watching sports. You have to be revolutionary," said the Moroccan Amsterdammer.

"Maybe it's going to be great now, but it might take two or three fights before people get used to it."

"But in the long run, pay-per-view is a great way to watch the fights. You're on top of the action. The internet will explode because I give the fans what they want to see."


Preview: 'For Hari, fighting Adegbuyi is a snack'

GLORY was acquired after bankruptcy in corona time

GLORY may be the last major sports association to resume its matches in the corona crisis on Saturday.

The kickboxing organization went through a deep financial dip in recent months.

Part of the company was declared bankrupt and later acquired.

Contracts with all fighters remained intact, but much of the board and personnel have disappeared.

As a result, 41-year-old Timmers moved to the position of head of talent and matchmaker and is responsible for planning fights and negotiating contracts with kickboxers.

"GLORY grew fast and therefore made a lot of investments, but when the corona crisis broke out, investors withdrew," Timmers explains the financial problems.

"Of course it has been an exciting period, but that is true for a lot of companies in corona time. I never had the feeling that things would go completely wrong."

GLORY CEO Robbie Timmers (center) is responsible for battle planning.

GLORY CEO Robbie Timmers (center) is responsible for battle planning.

Photo: Glory

'Pay-per-view is very normal in the US'

With the governance issues over, GLORY is looking to the future.

Pay-per-view should become an important source of income in this.

"In the United States, this way of watching sports is already quite normal," says Timmers.

"Look at Mike Tyson, who recently made $ 10 million (more than $ 8 million, ed.) With one fight."

Timmers does not yet have exact figures about the number of people who have already registered to watch the game between Hari and Adegbuyi.

"But I have heard that sales are really above expectations."

After Saturday's fight, only GLORY 77 (on January 30) is currently planned, with Rico Verhoeven and Jamal Ben Saddik facing each other in the main fight.

"We are already busy planning new events. If pay-per-view is a success, then we can really take steps financially," Timmers announces.

"Then we will organize much more and bigger tournaments."

Hari against Adegbuyi is expected to start on Saturday between 9:30 PM and 10:30 PM at a location in Rotterdam that is kept secret for security reasons.


Hari thinks he is done with Adegbuyi in the first round