How the rants of Christophe Urios became cult?

Christophe Urios, the manager of the UBB, masters the media exercise perfectly.

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• Christophe Urios' Bordeaux-Bègles Union faces Castres Olympique this Friday (8:45 p.m.) on the occasion of the 9th day of Top 14.

• On the occasion of this "Uriosico",

  20 Minutes

  returns to the rants of the Bordeaux manager.

• Between his accent and his flowery language, some of his speeches have become cult.

It is rare there.

Social networks are not his thing.

He just has an Instagram account, where you can follow his other passion, viticulture.

However, we can trust Christophe Urios so that nothing escapes him.

And especially when it is he who makes the “buzz” there as a few weeks ago with his terrible rant after the defeat of his Union Bordeaux-Bègles in Lyon.

This five-minute video sequence in which he smashes his players with his famous phrasing tinged with his Minervois accent has been widely relayed, shared and of course diverted by Internet users.

With the palm for the: "There, I have a little boules, I think that tomorrow I would have more boules and the day after tomorrow I would have even more boules!

"A media release of which he has the secret and that his friend Frédéric Rey-Millet today qualifies as" cult "!

A Bordeaux player admits "never having received such a blow" in ten years of career.

It must be said that it was the first time since his arrival at UBB in 2019 that the Audois raised the tone in this way.

In Castres, where he goes with his team this Friday (8:45 p.m.), he has done it on many other occasions.

Yes, Christophe Urios is a repeat offender.

His rants are even today fully part of the character.

Top 14: “I hate that we are cheating”… Urios smashes UBB players after the defeat in Lyon https://t.co/roPslnHw3O via @ 20minutesBord pic.twitter.com/NimZPcKtNw

- 20minutesbordeaux (@ 20minutesbord) October 6, 2020

"He has a real talent for the verb"

However, at the start, the child of Pépieux was a big “silent” as explained Frédéric Rey-Millet, with whom the Bordeaux manager has just written 

.

At the time, he even had the nickname "rustic".

“He made the switch when professional rugby turned pro.

The players had time for themselves and he began to study management but also communication.

He was already working for his post-career.

»And if he« does not need to talk a lot for you to listen to him »as recalled by his former hooker Jalil Narjissi in

in 2018, Christophe Urios loves to express himself.

To the point of having become an outstanding speaker.

Moreover, each of his speeches is meticulously prepared.

A true power point specialist, he is one of the very few coaches in the world to take his time at the start of each season to present his project to journalists or supporters.

And to use his favorite expression, it is very far from being “smoke”!

But what makes Christophe Urios' rants unique is the perfect symbiosis between content and form.

"He is whole, he does not play a character, it is himself and above all he does not overplay, decrypts a UBB player from

it is true, he does not do that at all for the buzz.

With us, it is exactly the same during video sessions for example and I would be willing to bet that it is the same at home.

"

Christophe Urios and Frédéric Rey-Millet wrote a first book together a few months ago.

- Frédéric Rey-Millet

Christophe Urios is not there to "enc ... flies" or "to write articles on technical stuff, things ... My ass!

»As he said after qualifying for the Top 14 final. The Bordeaux manager passed through Oyonnax and Castres is known and especially recognized for his outspokenness.

You still have to know how to use it wisely.

This is where this son of a winegrower excels for Frédéric Rey-Millet:

His strong point is being able to popularize his emotions in a few very simple words.

He has a real talent for the verb!

We wouldn't believe like that but he's someone who has a perfect command of the French language and an immense culture because he spends his time reading and on everything.

"

His accent gives them a unique dimension

But Christophe Urios' media releases are not just words.

It is also a unique expression because of its local accent!

"Christophe Urios who would have the Lille accent would not be Christophe Urios", recognizes his co-author.

He gives a particular dimension to his rants behind his sturdy jaw.

“I admit that I, the Haut-Savoyard, do not always understand everything at once, continues Frédéric Rey-Millet, sometimes he has to decipher to me several times what he wants to say for me to get it.

"

His players, themselves, "do not necessarily stop on his accent" even "if they like to imitate him."

Who has not seen the imitations of Christophe Urios, from the back of UBB Nans Ducuing.

Hilarious.

“On the other hand, he uses expressions, it's something… It kills us with laughter, continues a Union player, there can be collective laughter in the room, it happens very often!

And frankly, it's not always easy because it's so funny but at the same time it's hard to laugh about it as a player.

Fortunately, he has a great deal of humor.

"

It is also one of the great qualities of the Bordeaux manager: "He always has the little word to make everyone laugh," adds the back of the UBB.

Except when things go wrong.

And there for his team, it is better to take shelter.

Rugby enthusiasts or Frédéric Rey-Millet, for their part, repeat his outings.

The one against the LOU is "a gem of a press conference," said his friend.

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Top 14: "I hate that we cheat"… Urios smashes the UBB players after the defeat in Lyon

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