According to hockeynews.se, the TV agreement means that the clubs will have an increased income per season of around SEK 20 million, from the current SEK 40-45 million to SEK 60-65 million per season from 2024.
“We are incredibly happy to extend the collaboration with C More and continue to offer high-class entertainment in both the arena and the TV sofa.
C More has been an important partner for SHL and it is extremely positive to be able to extend the agreement further during these challenging times ", says SHL's CEO Jenny Silfverstrand in a press release.
According to Aftonbladet, the new agreement confirms that SHL has the most expensive rights in Swedish club sports.
Nåde Nent (Viasatkanalerna) and Discovery were interested but were beaten by C More / TV4.
This season, over 1,000 matches from the SHL, hockey allsvenskan and SDHL are broadcast on C More.