According to the study, on November 25, Nurmagomedov was mentioned in the Russian media 5672 times.

In total, over the past week (from November 22 to November 28), he was reported in the media 14.6 thousand times.

At the same time, the number of mentions in social networks for October 24-25 exceeded 303 thousand (159.6 thousand and 143.7 thousand, respectively), follows from the data provided by the company. 

On October 24, Nurmagomedov defeated US Representative Justin Gaethje by rear naked choke in round two at UFC 254 in Abu Dhabi.

The victory over the American became the 29th in a row for the Russian fighter.

However, he did not suffer a single defeat in his career.

After the fight, Nurmagomedov announced his retirement.