Mediapro bought the rights to L1 from the 2020-2021 season.
FRANCK FIFE / AFP
Orange announced on Wednesday in a press release that it had entered into a distribution agreement with the Téléfoot channel.
The French operator follows the same route as the telecommunications operators SFR, Bouygues Telecom, and Free.
This agreement comes just before the start of the third day of Ligue 1 scheduled for the end of the week, which will be marked in particular by the flagship poster of the French championship, the “clasico” PSG-Marseille.
. @ orange and MEDIAPRO announce an agreement for the distribution of the TELEFOOT channel https://t.co/BoS3k8oj5g pic.twitter.com/KFTLR898xn
- Orange Press Service (@presseorange) September 9, 2020
"We are working on it and we are putting the maximum energy into having this agreement because we want to be able to allow our subscribers who love football to see the" clasico ", Stéphane Richard, CEO of Orange, after announcing "very advanced discussions" with Mediapro.
Target 3.5 million subscribers
With 11.8 million subscribers to its home Internet offers, Orange is the leading fixed operator in France.
The objective of Téléfoot is the same, namely to “greatly expand” its accessibility, the operator said in his press release.
Starting from nothing, the new main broadcaster of the French football championship has signed in quick succession a series of agreements since the end of July with the other operators SFR, Bouygues Telecom and Free, as well as a partnership with Netflix.
The Sino-Spanish group knows that partnerships with French operators are essential to succeed in its bet to reach the 3.5 million subscriber level that the channel has set for itself.
As a reminder, it has spent colossal sums (more than 800 million euros per year) to become the main broadcaster of Ligue 1.
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