The headquarters of the Telefoot chain, in Aubervilliers - BERTRAND GUAY / AFP

Mediapro has signed a distribution agreement for its Telefoot channel with the operator Free (Iliad group), after having already signed with SFR (a subsidiary of Altice), Netflix and Bouygues, the two parties announced on Wednesday.

"Mediapro, a new key player in French football, and Free announce that they have concluded an agreement for the distribution of the Téléfoot channel to Freebox ADSL and Fiber subscribers," the two groups said in a joint press release. With this agreement, which covers the entire 2020-2024 period, Freebox subscribers will be able to "benefit from all the programs and matches offered on the Téléfoot channel and on the additional Téléfoot Stadium channels", announce the two groups. .

The subscription terms have not yet been specified. According to this press release, "Free will provide the channel with very wide distribution while promoting its exceptional programming, including in particular, each season, the ten best posters of the French Football Championship."

The new championship broadcaster launched its programs on August 21 with the Bordeaux - Nantes match. The Téléfoot channel began broadcasting on August 17, a few days before the championships resumed on August 21.

Starting from zero, the new championship broadcaster has signed a series of agreements in quick succession since the end of July, with operators SFR and Bouygues Telecom and a partnership with Netflix, which will help it gain visibility and gain subscribers. . The channel's application is available on Apple's platforms and on Android.

These partnerships are essential for the Sino-Spanish group to succeed in its bet to eventually reach 3.5 million subscribers to Téléfoot, and to make profitable the colossal sums that it has spent (more than 800 million euros per year) for become a broadcaster of L1.

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