• ABRAHAM ROMERO

    @AbrahamRomero_

    Madrid

Updated on Monday, 24 August 2020 - 18:02

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On August 12, Paul Pogba , who has been playing for several seasons as an object of desire for Real Madrid, announced his signing for a new team. One who did not play the Champions League or one of the five major leagues in Europe. It was Verdansk FC and was based in the fictional Kastovia , the land of Call of Duty: Modern Warfare , a video game in one of the most successful sagas of recent decades. Like the Manchester United star, other footballers have accompanied his image to that of the famous video game, either through the brand's launches or through live broadcasts of their games. And so, with FIFA, Fortniteand all the video games that have been in fashion this year.

One of the examples in our country is that of Koke Resurrección , captain of Atlético de Madrid , summoned as an ambassador for the launch of Season 5 of Call of Duty: Modern Warfare , in which the doors of the football stadium have been opened starring in your main map in Warzone mode . “I have been waiting for him for a long time. I'm used to going into a soccer field to play ball and here it's totally different, you just have to hit shots . It's funny and funny at the same time », jokes the Spanish midfielder in a videoconference with EL MUNDO. Koke, like many of his team mates, is fond of COD and even has a briefcase to be able to play in the concentrations. Álvaro Morata, Marco Asensio, Lucas Vázquez, Dani Carvajal and Sergio Reguilón appear in his virtual team from time to time , and several of them were measured in a tournament during the break. “I used to play Team Duel mode. You are always playing with friends and talking to them about soccer. You have a lot of fun, ”acknowledges Koke.

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The Atlético and Real Madrid footballers are just some of the many athletes who have taken advantage of the confinement due to the Covid-19 pandemic to publicize their great vice: video games. Asensio, Thibaut Courtois, Casemiro or Kun Agüero have opened a profile on Twitch , the streaming platform par excellence in this sector, to broadcast their games live and thus be able to connect with their fans and with other athletes or youtubers. Asensio was the champion of the FIFA20 tournament organized by LaLiga during the break, and he also broadcasts Call of Duty games often , some with his friend Marcos Llorente . The Argentine player of Manchester City , meanwhile, has been the great sensation during the break and his Twitch account already touches two million followers, at the height of the most illustrious characters of the platform, such as Ibai Llanos , with the who has shared a screen on occasion.

The commercial crisis caused by Covid-19

“That Kun and other footballers and athletes interact with influencers amuses the audience and they have a good time. They are people from another sector but there is no suspicion or envy. Youtubers enjoy seeing people who normally do something else having fun with them ", explains Mario Gago, executive director of VIZZ Agency, one of the most important in the country. And it is that while the sectors and brands that paid the most to athletes have succumbed to the virus , the consumption of video games and eSports increased 75% during the month of April , according to a study by AcuityAds, and the end of the confinement has not made viewing figures decline in a sector that already accumulates more than 600 million viewers. “That celebrities and footballers join this world means that the platform is easier to use and that the Twitch community, which is historical in video games, likes it. If footballers have a record in their live shows and continue to listen to the audience , they will continue to grow, ”says Gago.

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Marco Asensio (19,000 followers) and Casemiro (92,000) are far from Agüero's two million, a figure that brings him significant financial benefits, although far from his salary at Manchester City. The Mallorcan has not publicized his account much and only dedicates himself to connecting the screen and playing, while others like Courtois are more involved in the world of eSports. The Belgian goalkeeper became a few weeks ago one of the owners of the Spanish e-sports team DUX Gaming .

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