Gaojing Road Community, Shijingshan District, Beijing is the city's first Winter Olympics community listed by the Beijing Winter Olympics Organizing Committee. On August 8, the Winter Olympics Community National Fitness Day and community logo and theme song MV were released in the community.
The logo for the Winter Olympics community is inspired by the Chinese character "well", and uses the artistic form of calligraphy to integrate the heavy Gaojing Road Winter Olympics community culture with an international modern style, blending into "Snowflakes", "Gaojin Road Power Plant Chimneys" and "Olympics" The artistic treatment of "five-ring ribbons" integrates the Olympic spirit of "higher, faster and stronger" into the construction of the community.
The logo cleverly integrates a variety of information, directly reflecting the "Gaojing Road Winter Olympics Community" brand-"Chinese heritage", "international vision", "Winter Olympic theme", "community attributes" and other diversified appeal characteristics.
At the same time, the Winter Olympics community theme song MV "Winter Olympics Community is My Home" was officially released.
Li Nina, the world champion of freestyle skiing aerials and a member of the 2022 Beijing Winter Olympics Organizing Committee and the Athletes Committee of the Winter Paralympic Organizing Committee, was hired on the spot as the second "Winter Olympics Community Rotating Community Leader".
(Reporter Ying Ni, editing Le Xiaomin)
Editor in charge: [Liu Xian]