Netflix and Téléfoot are joining forces. - DAINA LE LARDIC / SIPA
Unknown to most French people according to a recent survey a few days ago, the future Téléfoot channel would be on the way to a big commercial hit. Indeed, according to information from L'Equipe , the Mediapro group has reached an agreement with Netflix in order to combine its offer and to offer a subscription to its channel and to the video on demand service for a sum of less than 30 euros per month, with a commitment period of one year.
Assuming that the Téléfoot subscription was supposed to be 25.90 euros per month, this offer would allow users to pay Netflix only 4 euros per month, compared to 11.99 euros at present. The aim of this new kind of partnership is, for both groups, to gain new subscribers on the French market over the period 2020-2024. The Téléfoot channel, so far relatively discreet from a marketing point of view, will broadcast from next August 17 80% of Ligue 1 and Ligue 2 as well as the Champions League and the Europa League for the 2020 season. 2021.
One month before the resumption of Ligue 1, Téléfoot lacking notoriety https://t.co/0WM1kjv2FH- 20 Minutes (@ 20Minutes) July 22, 2020
Still according to our colleagues from L'Equipe , this offer would be "directly remote-controlled by Mediapro". The Catalan audiovisual group having to manage the payment and data of future subscribers to this offer before paying a share to the American giant.
Still not agree with Canal +
With this football-series-cinema offer, Mediapro, which according to its president Jaume Roures is targeting 3.5 million medium-term subscribers, is positioning itself as a tough opponent of Canal + (also a broadcaster of part of Ligue 1 next season with a match on Saturday at 9 p.m. and a match on Sunday at 5 p.m.), with which he has not reached an agreement despite negotiations that began several months ago.
But the Mediapro boss has not yet ruled out reaching an agreement with Canal. “We are ready to meet today, tomorrow, the day after tomorrow… We are open! If there is agreement, we will not add up our prices, we will find an interesting formula for subscribers, ”he said Tuesday at a press conference announcing a parallel agreement with SFR.
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Téléfoot: 7 out of 10 French people do not yet know the new Mediapro channel
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- League 1