Renault reported surprising news: sales of its pure electric Zoe increased by almost 50%. With the registration of 37,540 units throughout the first semester , the 100% urban of the diamond brand became the best-selling battery-powered car in Europe ... assaulting the first position retained by the Tesla Model 3 . A joy after all. It does not compensate for the loss of 41% of its general sales in the first half of 2020, but it can be a boost to the electrified products that the French brand is going to launch soon, although there is no manufacturer that is not ready. of launching pure plug-ins and electric hybrids.

In June, the Zoe brushed the 11,000 orders, shortly after the Governments of Franca and Germany decreed, together with other European countries, subsidies of up to 13,000 and 9,000 euros, respectively , for the purchase of battery-powered vehicles. The Renault Zoe has surpassed the Tesla Model 3, the Golf-e and the Nissan Leaf.

The renewal of the Zoe, which has improved in all aspects, but fundamentally in its autonomy (officially, 395 km WLTP) , has undoubtedly played a role in the escalation, but even more important has been the claim of the aid plans that European governments are financing to encourage the sale of electricity.

Germany and France

The effect of the aid was immediate. In Germany, the best-selling electric is the Volkswagen Golf-e, but with a slight advantage over the Renault ZOE: 7,320 units between January and June compared to 7,066 for the Zoe and the Tesla Model 3 off the hook with third place with 4,367 deliveries. In fourth place the Audi e-Tron (3,233 sales) approaches the German podium. In the same period last year, Elon Musk's car was largely dominated, but it is already clear that the battle for the electric triumph is going to be more difficult in Europe than in the rest of the continents.

In France, practically the same number of electrified cars were sold in the first six months of 2020 as in the 12 months of 2019. In the comparison of the semester, the rise is 108% and the podium of 100% electric is dominated by the Zoe with 6,012 units registered. The Peugeot e-208 is second although far from the Renault (2,127) and third is the electric Hyundai Kona with 674 deliveries.

In Spain, government aid will surely begin to show in the data for this July . In the first half of the year, the drop in sales occurred in all segments and in all channels.

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