Thinking big has always been one of the maxims of Florentino Pérez , a self-made businessman based on acquiring companies that increased the protein in his financial muscle. Upon arriving at Madrid, he applied the same rule, with the acquisition of the great assets of soccer, the players, icons, in addition, of the leisure industry of which the white club is a global player of the first order. At one galactic per year, he called the dynamics "prime the bomb." It did so thanks to the sale of heritage, the old Sports City, after an ad hoc qualification for which it was necessary to show reputation before the Administration. When it disappears

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