James has in recent times expressed his anger over police violence and racism, after the black man George Floyd was killed by a police officer.

Now, the Los Angeles Lakers star is taking another step in his commitment to the US African-American population and is starting to work for more people to vote in this fall's presidential election. Along with some other celebrities, such as basketball player Trae Young, comedian Kevin Hart and businessman Maverick Carter, James is going to educate and encourage people to go to the polls on November 3.

The group's campaign is called "More than a vote" and will use social media to reach out with its message. James alone reaches 136 million people through Twitter, Facebook and Instagram.

"With everything going on, people are finally starting to listen to us - we feel like we've finally gotten into a foot," James told the New York Times.

- Now it's time for us to make a difference. We will tell you how to vote but also tell you what the other side is doing to try to prevent people from voting.

Apathy, disinformation campaigns online and attempts to limit voting rights are said to have been the cause of the low turnout among the black population in the 2016 presidential election.

James tells the magazine that he wants to become a role model for future generations.

- I'm inspired by the likes of Muhammad Ali, Bill Russell, Kareem Abdul-Jabbar and Oscar Robertson - those who stepped in for a time worse than it is today.

- Hopefully, people in the future will see me not only for who I am as a basketball player but how I lived my life as an African American man.

The basketball star supported Democrat candidate Hillary Clinton in 2016 and does not rule out that he can jump on the Democrats' presidential campaign this year as well. Joe Biden is the only remaining Democratic presidential candidate, but he has not yet been officially elected as the party's candidate.

Clip: Amanda Zahui in tears after the pole brutality

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