The scandalous negative numbers that accompany these months of confinement to vehicle sales need an immediate turnaround to save the business and with it tens of thousands of direct jobs , surely indirect millions. But what are brands doing to make up for lost time with dealerships closed and absolute uncertainty about what's ahead?
The first measure is to empty the stock stored in your plants for more than two months in which online purchase has not reached remotely acceptable figures. And for this you have to launch offers. Chollos, unique opportunities? There are some, although in very marked cases. Dealers cannot cheerfully drop prices , because the remedy could be much worse in the long run than the disease.
Only in limited cases and in specific dealerships can we find a real bargain to buy a car. What is most observed in the commercial behavior of the automotive industry is a world of payment facilities linked to customer loyalty with the brand.
All brands are forcing their ability to offer a new and comprehensive after-sales service and all kinds of precautions regarding the presence in the dealerships and the delivery of the disinfected vehicles.
Imaginative proposals
Some of the most imaginative proposals have been provided by Hyundai . The last one is linked to the electric car. The Korean company in Spain has launched its Full electric-Full Care campaign, consisting of that for the purchase of a battery-powered vehicle of the brand, an Ionic or a 100% electric Kona, you can choose a loan 15 days a year of a combustion car if it is necessary to make a trip that exceeds the kilometers of autonomy approved by these vehicles, in this case 311, 289 or 449 kilometers depending on models and versions. There are some other important incentives, such as the free installation of a 7.4 kW charging point.
Hyundai has extended from 30 days to 12 months the margin of return of the car in case of dismissal and has given away unemployment insurance that would cover the fees for a year.
Unemployment insurance is also assumed by the Kia brand , belonging to the same Korean consortium. This company has extended the guarantee until June 30 and has set a grace period in the payment of quotas that can reach five months.
Opel is another brand that has opted to offer unemployment , accident and illness insurance to its potential buyers, who can take advantage of the so-called Protected Customer Plan. It also offers a four-year warranty on new vehicles in its range.
Seat dealers have launched the 'Seat ContiGo' program until May 30 , with discounts of up to 11,150 euros (León), 11,600 (Ateca), 13,800 (Tarraco) or 18,200 (Alhambra) . Offers on used vehicles can reach 4,000 euros, as announced by the Spanish company of the Volkswagen Group.
Deferred payments and special financing
At Renault we find several interesting proposals. The Renault NOW promotion offers new and pre-owned vehicles with immediate availability and discounts of up to 7,500 euros, in addition to a year of free insurance and the possibility of starting to pay for the vehicle in September, the latter possibility of widespread postponement in different brands.
The commercial vehicle section of the rhombus manufacturer has a 0% APR financing model this month. Renault is aware of the importance of online sales , so it has devised a purchasing system to have its Zoe, Clio and Kadjar models available for renting . It promises to deliver the car at home in 10 days with all the guarantees of disinfection and hygiene for the buyer.
The new Lexus promotional campaign has markedly lowered the price of the UX250h , which has left 29,900 euros if financed, which means access to the Japanese premium car for about 4,000 euros less than the price known at launch.
As a 'hook' for your electric UX 300E , Lexus guarantees the operation of your battery for 10 years or a million kilometers.
At Fiat, the Fiat Time offer has been launched and will expire on June 30. This program allows you to buy a vehicle in stock from the Italian company with a "guaranteed minimum discount" of 33% if the operation is done through the brand's online store. Another added advantage is that you can start paying for the car in September.
The offer is limited to limited stock units of the 500, 500L, 500X, Panda, Type 5-door, Station Wagon Type and Sedan Type .
The lack of several months in the payment of the car is the strong point of Mitsubishi , which allows you to buy until the end of July and start paying in 2021 with a linear financing offer. In parallel, the Japanese brand offers financing tailored to the needs of its customers.
Citroën ends this Saturday May 23 its 'private sales' in which it has promised a good part of the models in its range at attractive prices, in addition to special offers and the possibility of enjoying up to four months of lack in its financing contracts and renting. The French firm adapts to the complicated situation of many people affected by Ertes who could not currently face one of the most voluminous expenses that we are subjected to. It is possible to buy a Citroën and not start paying for it until November and also postpone financing installments until September without accumulating more expense.
In the event that the client wishes to finance the purchase of their vehicle, it offers the alternative of the client deferring the payment of installments over time until September of this year, without this entailing accumulating the installments or paying more installments to the company. Grupo PSA financial statement.
Also at PSA, Peugeot offers a product called Easy Credit . At the end of the contract, the client can change the model, deliver the financed vehicle as payment of the last installment or keep the car, refinancing it if it is what he wants. With this formula, the client can also stop paying his fee now until September. Or, buy a Peugeot without a ticket and pay only 20 euros a month for the first seven months.
In the field of renting, Peugeot operates with Free2Move proposing an adaptive rental plan linked to time and mileage . It would be supposedly ideal for those who drive a lot and it is convenient for them to change vehicles frequently. The hiring now moves the first installment to September.
With the toilets
A similar type of renting is proposed by Leasys, the integrated mobility services company of FCA Bank (the finance company of Fiat Chrysler Automobile). The program is Jeep Miles and is associated with the pay-as-you-go method. It is a 48-month renting and without entry a moderate monthly fee, to which a second fee is added depending on the kilometers traveled. Unlimited.
BMW and its Mini brand have carried out numerous actions to facilitate the purchase, although the most notable offer has focused on the health guild. The toilets can take advantage of discounts of 40% on some vehicles of both brands. On the other hand, cars that ended their warranty period from March 1 have this service extended until July 31.
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