Beijing 2022 Winter Olympic and Paralympic Games release core graphics and color systems, using dynamic core graphics for the first time in Olympic history
Winter Olympic uniform collection design plan will be released in the second half of next year
At the 2008 Beijing Olympic Games, uniforms and other Olympic products with "Xiangyun" as the core graphic impressed people, and became a highlight of the 2008 Beijing Olympic Games. Yesterday, the color system and core graphics of the Beijing 2022 Winter Olympic and Paralympic Games were officially released. Compared with 2008, the core graphics of the Winter Olympics combine the mountain shape and the shape of the Great Wall with the green landscape of the "Qianlijiang Mountain Map", which is the first dynamic core graphics used in Olympic history. It is divided into five main colors and five inter-colors, and the main color and inter-color are correspondingly combined with each other.
The official website of the Beijing Winter Olympics Organizing Committee released an announcement yesterday to openly solicit uniform equipment design plans. Lin Cunzhen, senior expert in the image and landscape division of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, introduced that clothing must use a color system and core graphics to reflect the unified and consistent landscape requirements. At the same time, the core graphics can be combined with the color system to form different design solutions, which are widely used in various areas of competition venues and non-competition venues, as well as multiple business areas such as uniforms, licensed products, transportation, and urban landscapes.
● Color system
Inspired by the color of traditional Chinese mineral pigments
The development of the Beijing 2022 Winter Olympics and Paralympic Games color system is essential for creating a vivid and powerful Winter Olympics brand image. The colors selected should highlight and strengthen the spirit, cultural characteristics, and core graphics of the host country and host city The combination will further demonstrate the vision and concept of the Beijing 2022 Winter Olympics and Paralympic Games. In the fields of competition and non-competition venues, television broadcasting, instruction systems, uniforms, ticket franchise products, celebration ceremonies, cultural activities, etc. It plays an important role in raising the atmosphere of ice and snow sports, inspiring athletes' enthusiasm for competition and spreading Chinese culture.
After excavating the representative colors in Chinese history, refining Chinese color culture and analyzing the urban colors of Beijing, Yanqing and Zhangjiakou, the Beijing 2022 Winter Olympics and Paralympic Games color system was designed, including the main The three parts are color, intermediate color and auxiliary color. The design process mainly reflects the requirements in four aspects.
First, the color system is inspired by the color of traditional Chinese mineral pigments. Mineral pigments are one of the most primitive expression materials used in human paintings, with a long history and stable physical properties that never fade. Chinese mineral pigments have been widely used in Chinese art works such as murals, sculptures, architecture, Chinese paintings, and Tangkas since ancient times.
The second is that the design basis of the color system is derived from the study of traditional Chinese colors, and the color system based on the unique perception and philosophical thinking of the Chinese nation reflects the survival experience and cultural psychology of the Chinese nation and is of great cultural value.
The third is that the choice of color system comes from the investigation of the winter colors of the three cities and the cultural colors of the Spring Festival. The colors of the city and the Spring Festival show the current appearance of man and nature, material and spirit, and the character and cultural characteristics of the city in the new era are an important basis for the color system.
In addition, the color system is derived from the understanding of traditional Chinese culture such as the four seasons of nature, the five directions of heaven and earth, and the twenty-four solar terms, which are divided into five main colors and five inter-colors. The main colors and inter-colors correspond to each other to form a new set of Beijing 2022 Winter Olympics color system, which not only embodies the meaning of snow sports, green Olympics and high-tech Olympics, but also presents China's unique Spring Festival culture and Great Wall culture charm.
● Core graphics
Inspiration comes from China's "Dao Law, Nature, Man and Nature" idea
As an important component of the Olympic image landscape, the core graphic has a key role in connecting the Olympic image elements such as the Olympic emblem, mascot, sports icon, and slogan. The core graphics are mainly used in the Olympic Games venues, urban image landscape, celebration ceremonies, cultural activities and other fields, to create a vibrant stadium environment and urban celebration atmosphere, to inspire athletes, to satisfy the audience and visitors of the Olympic experience, and improve the effect of TV broadcast pictures.
In addition, the core graphics will also be used in the design of landscapes or objects related to the Olympic Games, including competition venues, sports equipment, the Internet, TV broadcasts, guide signs, uniforms, advertisements, publications, certificates, tickets, etc., as well as Olympic partners, Sponsor image and design and development of Olympic licensed products.
The design inspiration for the core graphics of the Beijing 2022 Winter Olympics and Paralympic Games comes from the traditional Chinese idea of "Dao Law, Nature and Man in One". With the help of scientific and technological means and computer-generated technology, the mountain and the Great Wall in the Beijing-Zhanghai region , And the symbolic culture of "Qianlijiangshantu" green landscape, dynamic and powerful lines, the charm of Chinese calligraphy, athletes' passion for competition, slides and cutting-edge technology on the field, forming a winter scenery with regional characteristics and Chinese charm .
The innovation of core graphics is reflected in the following four aspects: one is dynamic-the first dynamic core graphics in the history of the Olympics; two is three-dimensional-core graphics with three-dimensional space; three is extensive-greatly expanded The scope of application and the use of space; the fourth is interactive-everyone participates in the Winter Olympics and shares the Winter Olympics.
-Interview
Yan Cheng, Director of the Human Resources Department of the Beijing Winter Olympics Organizing Committee
Uniform is an important guarantee for a successful Olympic Games
Yan Cheng, director of the Human Resources Department of the Beijing Winter Olympics Organizing Committee, said in an interview with the Beijing News that the uniform is a unique identity for staff, volunteers and technical officials. It provides a set of lightweight, warm, beautiful and comfortable uniforms. It is an Olympic Games An important guarantee for successful hosting.
Beijing News: What is the significance of the Olympic uniform?
Yan Cheng: Uniforms are an important part of the Olympic Games landscape system, including staff, technical officials and volunteer uniforms. It can be said that the uniform is a unique identification mark for staff, volunteers, and technical officials. Providing a light, warm, beautiful, and comfortable uniform is an important guarantee for the success of the Olympic Games.
During the Olympics and Paralympics, when tens of thousands of volunteers, staff, and technical officials stepped into the Olympic stadium in uniforms, this was equivalent to showing a beautiful "national business card." Therefore, the designer needs to use modern expression to realize the visual recognition function through the design of the uniform, to convey and display the image of the host country, so that more people can directly feel and recognize the cultural charm of the host country, and convey the Olympic values and the Beijing Winter Olympics to the world. The vision of the Olympic and Winter Paralympic Games spreads China ’s long-standing culture and splendid civilization, inspires national spirit and forge ahead, and tells the story of China in the new era.
Beijing News: Why did you initiate the solicitation of uniform visual design?
Yan Cheng: The Beijing 2022 Winter Olympics and Paralympic Games will not only build a platform for athletes to create outstanding results, but also provide a stage for designers to create great works. The design of the Olympic image landscape has a mission. Through the Beijing Winter Olympics and Paralympic Games, the role and value of design have been elevated to the national level, playing an important role in shaping the national image and digging and inheriting cultural values.
We hope that through this publicly recruited platform, we will choose the best, the best, and the best, which will represent the outstanding achievements of Chinese contemporary inheritance, innovation, and development, and finally form the visual appearance design scheme of uniforms for the Beijing Winter Olympics and Paralympic Games. The perfect combination of nationality, artistry, and functionality has become a model of uniforms for the Winter Olympics and Paralympic Games that reflect the characteristics of the times and are popular with the public.
Beijing News: What are the difficulties in the uniform equipment work of the Winter Olympics?
Yan Cheng: Due to the characteristics of the winter project, the uniform equipment work of the Winter Olympics is relatively more complicated, not only to design the visual appearance, but also to increase the functional research of the uniform, scientifically determine the uniform category plan, and increase the new materials and new processes. , The integration and application of new technologies to meet the working needs of specific climatic conditions, different scenarios, and different groups of people, through the interconnection and interaction of each uniform equipment category, an organic system is formed to meet the overall functional protection needs , To form a solution for winter sports uniform equipment under low temperature.
On the other hand, through the design collection, we designed distinctive, high-quality and professional uniforms for the staff, volunteers and technical officials during the game to show the world the staff of the Beijing Winter Olympics and Paralympic Games. Style, show the country's image, make new and greater contributions to the dedication of a splendid, extraordinary and remarkable Olympic event.
Lin Cunzhen, Senior Expert, Image and Landscape Division, Cultural Activities Department, Beijing Olympic Winter Games Organizing Committee
Put on a uniform, it becomes a flowing Winter Olympics landscape
Lin Cunzhen, a senior expert in the Image and Landscape Division of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, explained the characteristics and requirements of the Olympic uniform design for reporters from the Beijing News. Lin Cunzhen said that after putting on the uniform, it became a flowing Winter Olympics landscape. Under such requirements, clothing must use our color system and core graphics to embody a unified and consistent landscape.
Beijing News: Pay special attention to color matching when choosing clothing every day, so what are the requirements for the color matching of the Olympic uniform?
Lin Cunzhen: The color of each Olympic Games is different, because the color can reflect the culture of the people and the region. Color has a very strong character and cultural expression. We did a lot of background research in the color system of the Winter Olympic and Paralympic Games, from history, national color system to the city to which color is applied.
Different cities have different states, southern cities are different from northern cities, and different regions have different colors in different seasons, so we need to find a particularly suitable color that can reflect the characteristics of the venue and the season. Reflect the country's new era style.
Beijing News: What is the difference between Olympic uniform design and daily clothing design?
Lin Cunzhen: The uniforms of the Winter Olympics and Paralympic Games are different from the clothes they usually wear. They are actually a functionally recognized landscape element. It sounds very professional, but it is actually the work clothes of the staff.
Since it is work clothes, there are some requirements, how can you not come comfortably, how you like it, but that everyone in uniform should represent the image of the Winter Olympics and reflect the Winter Olympics landscape. After putting on the uniform, you become a flowing Winter Olympics landscape. Under such requirements, clothing must use our color system and core graphics to embody a unified and consistent landscape.
Beijing News: You mentioned that the Olympic uniform bears the function of displaying the graphic elements of the Olympic Games, so what should be paid attention to in the use and design of the Olympic graphics?
Lin Cunzhen: There are four characteristics of core graphics creation. The first is dynamic. For the first time, the use of dynamic forms to complete the display of core graphics; the second is extensive, which expands a lot of application fields and spaces compared to flat graphics. There are also good applications on TV; the third is interactive, it can interact with people, so that everyone really does not look at the landscape, but participates in the landscape; fourth is because the sports produce a great sense of space, So it is a graphic with space.
Beijing News reporter Wu Wei