"We are investing a portion of our tourism revenues in strategic collaborations such as the one with Paris St Germain, because we understand their positive effect on the overall perception of the country," said the director of Rwanda Development Board, in a statement after the signing . Akamanzi did not specify how much Rwanda would pay for the transaction. A source close to the French club said it was worth between 8 and 10 million euros.
As part of this agreement, PSG will promote Rwandan products, while messages promoting Rwanda will be posted on the kit of his women's team and in the club stadium. Rwanda becomes a premium sponsor just like Renault. The country name will not appear on the PSG match jersey but on the players' training tunics. All this for an annual income of 10 million euros.
In May, Rwanda signed a sponsorship and tourism promotion agreement with the English football club Arsenal. Tourism has raised $ 380 million in Rwanda in 2018, the central bank announced last month, and is expected to bring in $ 405 million this year. It is expected to earn $ 800 million by 2024, mainly through high-end conferences and tourists who walk with gorillas.