The World Cup in France was a great success for Swedish football. Sweden sensationally defeated the great power Germany in the quarterfinals, and the tournament ended with victory in the bronze match against England for Hedvig Lindahl, Kosovare Asllani and the rest of the team.

- The Soccer World Cup this summer became a super success throughout Europe and a television success in Sweden. That is why it feels tremendously fun that we at SVT have now secured the rights to the bronze heroes' next big championship, ”says Åsa Edlund Jönsson, sports director at SVT.

As before, it is clear that from 2020 SVT broadcasts most of the Swedish women's national team qualifiers and national matches. Now the investment is sharpened further with a great championship.

The final is played at Wembley

- This acquisition enables us at SVT to offer the Swedish people football at the absolute highest level for three years on the rake. Next summer there will be a men's soccer championship, a 2021 women's soccer championship and a 2022 men's soccer championship. I hope and believe that our viewers experience this as an early Christmas present because football is the most popular sport in Sweden and our football range has now been greatly strengthened over the next few years, says Åsa Edlund Jönsson.

The England Football Championship is played July 11-August 1, 2021. 16 teams participate and the final is played at Wembley in London.

In connection with the acquisition of the European Championship 2021, SVT has also secured the rights to, among other things, the U17 European Championships for women played in Sweden in May 2020 and the U21 European Championships for men decided in Hungary and Slovenia in June 2021.