A million tickets will go on sale from December 4 to 18 to support the twenty teams already qualified for Euro-2020. This is a UEFA announcement that welcomes the "very strong demand" registered so far. The first wave of commercial activity last summer prompted "a very strong demand, amounting to more than 19 million" while only 1.5 million tickets were put on sale and sold out of the 3 million planned in total, said Philippe Margraff, UEFA's Commercial Director.
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"This shows how much the format is appreciated and well appreciated by the fans," he said at a press conference in Bucharest, on the sidelines of the draw of the Euro scheduled for Saturday night. For this Euro organized in twelve cities in Europe, the most affordable tickets cost 30 euros in Baku, Bucharest and Budapest, and 50 euros in the other host cities.
UEFA reassures against criticism
A tournament in twelve different cities that might lack fervor according to some critics. "It will be a completely different atmosphere and I think the fans will appreciate it," defended Martin Kallen, in charge of organizing for UEFA. Regarding possible travel difficulties, especially in Russia and Azerbaijan, the manager wanted reassuring. "In Russia we will have the same system as during the World Cup (in 2018, ed)," a kind of visa issued to foreigners with a ticket for a match, "he explained. Azerbaijan, on the other hand, discussions are still ongoing with the authorities.
In Bucharest, UEFA leaders were also reassuring about possible racist incidents during the tournament. "In our experience, the Euro is still a very festive event, so we are confident that it will take over the stupid actions we do not want to see," responded Giorgio Marchetti, deputy secretary general of the UEFA.