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McLaren will strengthen its commercial alliance with British American Tobacco (BAT) during 2020, so the Woking team will again have a main sponsor for the first time since 2013. A commercial success for the team led by Zak Brown, a week ago He achieved with Carlos Sainz his first podium in five years.
BAT advertising will increase its relevance in orange cars, as announced by the US executive during the first day of the Abu Dhabi GP. "Until February we will not show our decoration, but I anticipate that it will be quite special. I do not want to spoil the surprise, but I will say that it will impact a lot and will stand out a lot on the track," Brown said.
With this step, the fourth place in the Builders World Championship tries to resolve the loss of Petrobras, which a few weeks ago terminated its contract at the request of the president of Brazil. BAT, which will promote its vaping products, becomes the first major sponsor of McLaren since Vodafone's departure in 2013.
230 million dollars
During its last year with Renault engines, before reassembling Mercedes in 2021, the Woking team will have an approximate budget of 230 million dollars, almost half that of Mercedes or Ferrari.
Meanwhile, at the last round of the 2019 World Cup, Carlos Sainz and Lando Norris occupied the eleventh and twelfth position of the second free practice of the Abu Dhabi GP. "Our career pace seems fine," said Sainz. "If nothing happens, we should fight to be there with Racing Point, Toro Rosso and without ruling out Renault. Normally we improve more than the rest on Saturdays or Sundays," he added.
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