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Appliances, furniture, clothes, travel ... And also cars. There is nothing that escapes Black Friday promotions. Although its name sets the date for November 29, several brands have already launched discounts with those who want to revitalize the market.

Until October, sales in Spain fell 6.3% to 1.05 million. In the tenth month, deliveries grew that same percentage, to 93,961 vehicles. However, the private channel, the most important in volume, fell 6.9% last month (49,112 enrolled).

These promotions are mainly aimed at these, which can range from a few hundred euros to 9,000 (maximum discount percentage of 20%), according to data from Trive , 'marketplace' selling cars and motorcycles.

Precisely, the purchase intention through the Internet becomes more important on Black Friday, whose explosion is associated with the e-commerce boom itself. "These days there is a very high competition and participation of brands, great discounts and an audience eager to find the offer," says Samuel Pulido , CEO of Trive.

Traditionally, brands were waiting for December to make more aggressive discounts with the goal of releasing stock and balancing accounts, something ahead of November. "For dealers in particular, it is very positive, since it generates interest from the digital customer, which is the one that grows the most in this context of falling sales. Our clients' interest in buying a vehicle has increased 80% in the last two weeks compared to October, "says Borja Badiola , CEO of Carwow in Spain.

This online new vehicle sales platform has conducted a search among 800 dealers in 15 autonomous communities where it has located discounts of up to 3,000 euros. In many cases, subject to financing, in others to the delivery of a vehicle; they differ from one community to another or depend on a stock. Conditions similar to those imposed during the rest of the year. "It is a powerful tool to reach the annual enrollment goals, especially demanding by the 2020 emission targets."

It was the adaptation to the WLTP emission protocol that minimized the impact of Black Friday on sales last year. The cycle went into effect on September 1, which caused the brands to make the promotional effort in the months of July and August. Thus, deliveries in November 2018 fell 12.6% (91,100 units).

However, according to Faconauto , the employer of the dealers, Black Friday was an average rebound in sales of 13% each year from 2015 to 2017. According to Autoinfor data, registrations in November grew 1% until last Friday with 47,425 registered vehicles.

Trive data indicate that the average price of cars for which users are interested in online searches is 18,300 euros, while purchases made these days will be around 16,000 euros. The brands also offer packages with extras or VAT elimination.

According to the 'marketplace', the most wanted models during these dates are Dacia and Seat , which does not have a Black Friday as such; In addition to Peugeot , which discounts up to 7,500 euros to those who deliver an old vehicle. In the case of motorcycles, the ones you are looking for the most are Piaggio , which has promotions of up to 20% on accessories; and Kymco , with discounts of up to 900 euros.

According to the criteria of The Trust Project

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