- Los Angeles.Tesla will present its futuristic pick-up on November 21
Tesla has announced that it will open its first factory in Europe , the fourth worldwide. It will be in Berlin , near the airport, a design and engineering center with which Elon Musk, the CEO and founder, had been dreaming for years and is now close to becoming a reality. It will join the battery plant in Reno , Nevada, and the Buffalo and Shanghai plants in China.
The project, dubbed Gigafactory 4 , is part of Tesla's aggressive expansion away from the United States. Musk confirmed Germany's choice for its "outstanding" level of engineering and for its intention to harness the talent of the German capital in terms of design. "Berlin has part of the best art in the world," Musk said after receiving an award in Germany.
In fact, in 2016 Tesla acquired Grohmann Engineering , a German automotive design firm, and had months giving clues about the project they hope to have ready by the end of 2021. With a plant in Europe, Tesla could accelerate its penetration into that market and evade , incidentally, import and tariff problems , a factor that affected its results in the second quarter.
Musk has also indicated that they plan to produce the most popular of their models, the Model 3 , and the new crossover, Model Y , in its European plant, a continent where its sales have helped to make up the slowdown of its results in the United States.
According to data from analyst Matthias Sdmidt , Tesla is leading the electric segment in Europe so far this year with more than 55,000 registered vehicles , ahead of the BMW, Hyundai, Volkswagen and Renault group.
The plans for the new factory seem so advanced that Tesla has already started posting job offers on its website. Engineers and construction experts are sought, for those interested.
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