The arrival of the Portuguese and international football star Cristiano Ronaldo to Juventus in the summer of 2018 played an important role in the success of the Italian club, especially on the financial level, as the impact of Ronaldo was significant in increasing the popularity of the "old lady" in the world. That has translated into record sales of Juventus t-shirts, which have reached a million and 315 thousand shirts so far since the arrival of Ronaldo, according to figures published on the newspaper «La Gazzetta dello Sport» Italian. She said that Ronaldo had the biggest role in raising the club's income from shirts to 170 million euros, especially with the increase in the price of one shirt to 130 euros. She said that the impact was not limited to shirts, but extended to sponsorship and advertising deals, which rose from 68 million to 108 million euros, as well as at the box office level, and follow-up to the club in his accounts on various social networking sites, and the account of fans around the world increased by 38 million to 432 million fans, according to the figures of «Vecchia Senora», as it is ranked eighth on the ladder of the most popular clubs in the world.
In spite of these figures, Juventus are still lagging in shirt sales compared to the top clubs in Europe, where they are at the top, Manchester United by about 5 million shirts, nearly 4 million for Liverpool, 3.4 million for Bayern Munich, and Real Madrid fourth by about 3 million shirts, Chelsea (1.9 million), Borussia Dortmund (1.6), Paris Saint-Germain (1.5), Manchester City (1.4) and 10th place Juventus (1.3).