The UAE Professionals Association (ABA) organized a signing ceremony on Monday for the signing of a television rights agreement between the association and the Abu Dhabi Sports Channels, Dubai Sports and Sharjah Sports.
The signing ceremony was attended by Abdullah Nasser Al Junaibi, Chairman of the Association, Yaqoub Al Saadi, Chairman of Abu Dhabi Sports Channels, Rashid Amiri, Deputy Executive Director of Dubai Channels Affairs, and Ismail Al Hosani, Director of Support Services Department at Sharjah Radio and Television Authority.
`` The channels are not just rights holders but a key partner in the development of sport as a whole in the UAE and football in particular, '' Al-Junaibi said in remarks published on its website on Monday.
Al-Junaibi explained that the agreement for the rights of television broadcasting for the competitions of the UAE Professional League, which includes the Arabian Gulf League, the Arabian Gulf Cup, the U-21 League and the Arabian Gulf Super Cup, extends for three years, with a total value of 390 million dirhams.
Regarding the new initiatives, Al-Junaibi said: “We have continued to improve the broadcasting services by adding new features that benefit the viewer, analyst, commentator and media, in terms of information and statistics. Al-Basri is broadly suited to our new identity, and we hope to provide viewers with visual content suited to the position that our league has reached in collaboration with our sports channel partners. "
"We were also keen to include the English commentary in all matches in order to increase the prevalence and follow-up of different nationalities, in the past was the comment on one game and only on Abu Dhabi Sports Channel, now English commentary will be available on all channels."