The Dutch love sugars.

We often eat more of it than the World Health Organization (WHO) advises.

But by eating something you get a lot of sugars, often without realizing it?

And how do you ensure that you consume less sugars?

Spoiler: it is easier and better than you think.

According to the WHO, you can consume a maximum of 10 percent of your daily calories in free sugars.

That equates to about 50 grams of sugars per day for women and 60 grams for men.

Free sugars are all added sugars, plus the sugars naturally present in honey, syrups, fruit juices and fruit concentrate.

So not the natural sugars in fruit, vegetables and dairy.

A good start to your day

We consume no less than 14.6 percent of the added sugars we consume during breakfast every day.

Figures from the National Institute for Public Health and the Environment show this.

So there is profit to be made there.

Do you want to consume less sugars?

Then start with breakfast.

In addition to being very simple, that is also very tasty.

For example, the Nutrition Center recommends replacing sugared breakfast cereals and crunchy muesli with a muesli made from cereal flakes and nuts.

They also recommend that you look more often for an alternative to sweetened milk drinks, such as low-fat and semi-skimmed milk or yogurt.

Also vary with a vegetable unsweetened variant, for example a vegetable variation on quark or yogurt without sugars and sweeteners.

The taste, not the sugars

Kickstart your day with Alpro's sugar-free products from the No Sugars range.

Choose the tasty vegetable drinks, vegetable variations on yogurt or the vegetable variation on quark;

for example, it is a very small (and tasty) step to eat less sugars.

You enjoy the taste, but without sugars and sweeteners.


With their sugar-free products, Alpro takes you step by step towards a lifestyle with less sugars.

For example, treat yourself to oatmeal in the morning with Alpro Oat No Sugars, blackberries and apple.

View this delicious breakfast recipe here.

Oatmeal with blackberries and apple

Oatmeal with blackberries and apple

Photo: Alpro

If you are more into blending and mixing, then this smoothie is for you.

Tip: make a tasty smoothie bowl with a little oatmeal, walnuts and fresh fruit as a topping.

This will give you an extra good start to the day.

Good for yourself and the planet

Adjusting your breakfast with these tasty products may be the first step to easily eat less sugars.

It is not only very tasty, but also good for the planet.

Plant foods have a smaller impact on the environment.

Alpro purchases as sustainably and locally as possible for less food kilometers.

Think, for example, of European oats or Mediterranean almonds.

Even soy is grown practically next door.

Go to to learn how to make a delicious breakfast with the products from the Alpro No Sugars range.