The Shopping Team 19:20 p.m., November 18, 2023

In a few days, Black Friday 2023 will begin. Telephony, games and toys, fashion, urban mobility, household appliances and many other items will be discounted for the occasion. It's a great time to do some shopping in preparation for Christmas. Here are a few tips to get a good deal and not miss out on any good deals.


The editorial staff of Europe 1 was not involved in the production of this article.

Set up in the United States, Black Friday has crossed the ocean to land on the old continent. This is the perfect opportunity to buy your wishlist at a discounted price, regardless of the product category. As is American tradition, Black Friday takes place on the last Friday of November, just after Thanksgiving. It was the day when Christmas shopping on the other side of the Atlantic began. As a result, this custom has spread around the globe: the date of Black Friday changes every year, but remains the same in every country in the world. For the 2023 edition, Black Friday will take place on Friday, November 24 from midnight and will end the same day at 23:59 p.m.

The good deals are already available: our selection

  • AirPods 2 at €139 instead of €159
  • MacBook Air at 1229€ instead of 1429€
  • LG 4-inch 55K TV at €599.99 instead of €999.99
  • DJI Mini 3 Pro drone at €699 instead of €899
  • Xiaomi Pad 6 at €369.99 instead of €269.99
  • iPhone 13 at €699 instead of €909
  • Xiaomi Redmi Note 12 at €189.99 instead of €249.99
  • Dyson V11 at €499 instead of €599

Black Friday 2023: dates to know

However, the event has evolved somewhat, since Amazon has been implementing Black Friday Week for a few years. This takes place one week before Black Friday, i.e. for 2023, from Friday, November 17 to Friday, November 24. But, the promotions play extra time for the weekend, just to close in style on the occasion of Cyber Monday, Monday, November 27 at midnight. And to stand out, you should know that some brands organize independent promotions before and after this commercial event.

Black Friday 2023: Participating merchants

Most major brands and department stores participate in Black Friday, whether in physical stores or on their online shopping platforms. From November 13, your three favorite online platforms are already unveiling some good deals on the occasion of the Black Friday previews. It's a great time to make wishlists just before the price drops. Amazon, which is behind Black Friday Week, is already showing a miraculous drop of thousands of items as of November 17. Many categories are concerned to validate your cart in anticipation. If you prefer French online sales platforms, Cdiscount pampers its customers by hitting even harder. Even though the brand participates in Black Friday, it organizes its own event: Black November. Thousands of promotions are waiting for you throughout the month. Finally, to slip cultural gifts under the tree, whether for children, teenagers or adults, Fnac is also preparing incredible promotions for Black Friday. With a dizzying drop in prices and a choice just a click away, take advantage of this event to put glitter in the eyes of your loved ones this Christmas.

Check out the offers already available:

  • Direct access to Fnac offers
  • Direct access to Darty offers
  • Direct access to Cdiscount offers
  • Direct access to Amazon deals

Black Friday: tips to make sure you don't miss anything

One of the best tips to know to make a success of your Black Friday without breaking the bank is to make a wishlist. This way, you save time by placing an order directly for the selected items. But you also control your budget without being lured by items you don't need. Another unstoppable trick is to check the prices. Some unscrupulous sites do not hesitate to cross out a price by applying a monster promotion, which can reach 70 to 80%. With price comparison sites, you can easily see if it's a real promo and see if there's a cheaper price elsewhere. Finally, beware of fraudulent sites. Scams are rife on the internet, which is why it's important to check the reputation of the site you plan to shop on. Also remember to check that it is a secure site that starts with HTTPS to avoid unpleasant surprises.

Read also: Discover our Shopping Guide section

Prices are indicative and are subject to change. Some links are tracked and may generate a commission for Europe 1.