Invited locals flocked to the Bear Trap venue at Junsele Zoo. One of the items on the agenda was Sollefteå municipality, which talked about their role. Among other things, about the cost of the detailed development plan of SEK 1.5 million, which is required for there to even be a chance of any construction.

SEK 10 million

Last up on stage was Robert Bronett who talked about how he got his vision of a luxury hotel when he looked out over Junsele from Hamptjärnsberget. He told us that he himself contributed SEK 10 million to the project.

"I'm passionate about this. It's something that's never been done before. It is something that many say is completely impossible to do. And I know it's possible to do," Bronett said.